SpotX - now part of Magnite

09/14/2021

SpotX is now Magnite. For all the latest updates follow us at Magnite and https://bit.ly/3tI7URW.

08/05/2021

Agencies faced with negotiating the ownership of need partners who provide support navigating this environment. What's top of the list? A flexible partner. Find out more here ➡️

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. Faced with negotiating ownership of CTV as well as identifying how...

07/01/2021

We’re excited to announce Magnite has acquired SpringServe, and with our combined tech and expertise, we now offer a full-stack solution for all media owners. Read more from Magnite CEO Michael Barrett here ➡️

I am pleased to announce we have acquired SpringServe, a leading advanced ad management platform for OTT and CTV.

06/20/2021

Happy Father's Day to all the dads out there! We appreciate everything you do for us, big and small. 💙

06/04/2021

Want to find out more about the streaming behaviors of consumers and ? Listen to SpotX RVP of Platform Cate Dale on The Programmatic Digest podcast ➡️
https://bit.ly/3vSTvmq

06/03/2021

SpotX is proud to celebrate Pride Month. 🏳️‍🌈 Our differences make us beautiful, and we’re proud to stand by our LGBTQIA+ community this month and every month.

06/02/2021

If you're ready to create data-driven TV strategies, we've got you covered! SpotX SVP of Strategic Partnerships Kristen Williams writes about finding success through connecting first-party data with other sources and more in our new blog post. ➡️https://bit.ly/3yVKTx8

TV has become a data-rich ecosystem, giving advertisers new opportunities to activate audiences with digital-like pace and targeting capabilities.

05/28/2021

Need a new TV and video strategy? Here are a few steps to help you find engaged cord-cutters and embrace a data-driven approach in your efforts. Click here ➡️https://bit.ly/3i7oRS2

Here are a few steps that can help you find and engage cord-cutters through connected TV, and offset the erosions in traditional TV.

05/28/2021

OTT offers a high impact and premium ad experience so it's understandable that APAC advertisers view brand lift as the most important media metric for OTT measurement according to attendees of SpotX's recent OTT is for Everyone webinar series

05/25/2021

In our latest issue of the SpotX Guardian we spoke to John Murphy, Chief Strategy Officer at Confiant, where he answered your most-asked questions about buyers.json and more! Read it here ➡️ https://bit.ly/3fjYUwR

05/19/2021

As APAC consumers increasingly embrace on-demand streaming, advertisers are moving budgets primarily from TV to fund their OTT campaigns according to attendees of SpotX and DoubleVerify's recent webinar.

05/14/2021

May is AAPI Heritage Month and SpotX Product Manager, Austin Rubel, shared his take on how the world would look if racism didn't exist. Do you agree? We'd love to hear your thoughts in the comments.