Area of Effect

Area of Effect Design, iterate, innovate and repeat. Area of Effect uses emerging technology to transform the way we interact with machines.

Our latest work is now open to the public at the new MoMA. Echo by Philippe Parreno is a sensible and sentient automaton...
10/21/2019

Our latest work is now open to the public at the new MoMA. Echo by Philippe Parreno is a sensible and sentient automaton that perceives and reflects. Code by AoE.

https://www.instagram.com/p/B3w9QMqFJjg/

The French artist has created a site-specific installation for the entrance of the New York art museum. Here, we go behind-the-scenes with an exclusive interview, and photographs captured by Parreno himself

Hello west coast friends. Go check out Urs Fischer's PLAY in LA until June 15!
04/28/2019

Hello west coast friends. Go check out Urs Fischer's PLAY in LA until June 15!

An experience with Urs Fischer’s PLAY is not an encounter with inert objects, but a dance with capricious partners. Nine office chairs of differing colors and with mercurial personalities zoom around a gallery, each inviting the viewer i…

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