Julius, Influencer Marketing

03/02/2022

Video is king, we know this. But, who’s wearing the crown? There is vast competition between the major social media platforms to own as many eyeballs, and TikTok has been leading the charge, but Meta just released Facebook Reels for all users to play a big game of catch-up. Speaking of catching-up, Abercrombie & Fitch is reintroducing itself in the modern era via TikTok which hopefully re-establish its brand, which has seen a rollercoaster since inception. Influencers are slated to be involved, but one must ask -- who controls the creative? At the end of the day, the ongoing conversation of control is still being discussed at large. Read these stories and more in this week’s edition of .

The IM news you need to learn this week including Meta launching Reels for Facebook and A & F looks to reinvent itself with influencers, read more.

02/23/2022

Would you turn down $100 Million USD for… anything? Yeah, it’s hard to think of what that would be, but Joe Rogan turned down an opportunity to work for Rumble. He’s found his home at Spotify, as it seems like many brands are cementing partnerships for the long and short term. Victoria's Secret recently launched an XXL swimwear line with an influencer, and Samsung’s live shopping event was hosted by a virtual influencer. These innovations are continuing to flip the influencer script on its head, and we look forward to seeing what comes in the remainder of 2022! Will producers continue to change the influencer game? We’ll have to wait and see. Read these stories and more in this week’s edition of .

Joe Rogan turns down $100 million USD, VS launches an XXL swimwear with an influencer on TikTok. Read about these stories in Matters Of Influence.

02/16/2022

2022 marketing strategy is all about evolution, but the Super Bowl brought us incredible nostalgia, especially for Millennials. Is this the future of the most iconic advertising moment in the country? It’s all about transition and optimization as 2022 continues, and brands must evolve and look toward new channels like the Metaverse to activate influencer marketing, but how? But putting all of their eggs into one basket isn’t strategic, and is why one writer suggests how and why brands must utilize both TikTok and Instagram strategically to drive the most impact. As the month continues, we celebrate Black and LGBTQIA voices - read this week’s edition of to find out more.

As 2022 continues, brands must evolve and look toward new channels like the Metaverse to activate influencer marketing, but how? read more inside.

02/09/2022

The Super Bowl is upon us! This annual media tentpole is no stranger to big partnerships with creators across industries, and we can expect to see major moves from some of the biggest brands in the world trying to reach a younger audience. As we inter-marketing milestones of 2022, we also can take this time to look back at the past 12 months, and how TikTok sales tripled in the past year. Additionally, in 2021 YouTube ad revenue soared to $28.8 billion, giving much fuel to the creator economy. Read these stories and more in this week’s edition of .

TikTok & YouTube generating lots of revenue and Super Bowl is truly an opportunity to score a touchdown with influencers and reach younger generations.

02/02/2022

2022 is shaping up to be a big year for influencer marketing. While we anticipate more news about ‘the big game’ next week, this week we’re seeing that the air fryer business is reaping the benefits of creator partnerships. In fact, taking a deep dive into the industry proves that influencer relationships are providing value up and down the marketing funnel. As creators continue to become popular for consumers, we’ve seen them navigate and champion new(er) platform like TikTok, but what about the metaverse? The iron-grid showdown will be epic for sure, but we’re also excited for the Olympics coming to the internet, and no doubt influencers will be playing an important role for the branded opportunities that lie there too. Read about these stories and more on this week’s edition of .

So much is coming up soon for the influencer community - the Olympics, the metaverse & airfryers? Read more in this week's Influencer Marketing news.

01/26/2022

2022 - new year, new you, new influencer marketing approaches. Influencer marketing time and time again is providing value to brands across the board. T From beauty brands like Starface partnering with a top NFL draft pick, to a startup drink brand taking over TikTok with a creator partnership, innovation is the key to success in 2022. The platforms themselves are also feeling the need to shift, as we’re now seeing YouTube double down on creator generated programming instead of original content. Big brands like Marriott, too, are continuing to push the envelope and are finding ways to leverage TikTok to build awareness for it’s loyalty program. Read these stories and more in this week’s edition of .

2022 is going to be big for creators as YouTube doubles down on influencer-generated content. Read more in this week’s Matters Of Influence.

01/20/2022

We are thrilled to announce that we have won another Top Performer award from the esteemed G2. Since 2019, we have won nine industry tech awards, and what this indicates to us is that we have happy customers. We have customers that are moving the needle in the industry with us firmly in their toolkit. As we innovate and evolve into the future, we look forward to continuing on this trajectory and finding wins for storytellers everywhere. Want to find out more? Check out our profile on G2, here: https://www.g2.com/products/julius-with-hypr/reviews

01/19/2022

We are pleased to announce that G2 has recognized us as a High Performer. We have consistently been awarded by G2 over the years, and this serves completely as a testament to our customers’ desire and ability to move the industry forward.

We’ve evolved so much over the past two years to match the speed of our growing and evolving industry. We see this change happening slowly in the day-to-day, but quickly as the years compound. For even this week, we see that Gap is partnering with a cartoon ape to get into the NFT world. The creator community is also pushing platforms to achieve, and thus TikTok is putting out insights about how to best work with them. Further, Pinterest is continuing to evolve it’s tech by creating a “profiles” tab to enable better search results for creators. Like us, the influencer marketing industry is continuing to blossom, and we are forever grateful for the recognition from G2 and we cannot wait for more fantastic work in the future. Read these stories and more in this week’s edition of .

G2 awards Julius High Performer for Winter 2022. Gap taps with Frank Ape Creator for NFT, Tiktok insights and D'Amelio sisters are top Tiktok earners.

01/18/2022

Can we all agree that 2022 is going to be a killer year for ?! As we look back at the year that was, our very own Katie Bohm weighs in on what marketers can expect in the next 12 months. From poignant to engaging the , this covers off on everything you need to know. Undoubtedly, will be a huge factor for the year and we’ve connected with Zachary Rozga, CEO of Thece, to pick his brain about the future of the platform and it’s future in the space. Read this article to make sure you prepare accordingly!

For a trial of Julius influencer marketing platform, please visit https://bit.ly/3k1tddK

In this blog, learn about the trends reshaping the industry that marketers’ should embrace to stay ahead in 2022.

01/12/2022

Did someone say “2022 predictions?” To kick off the new year, our latest blog post is the perfect place to start off on the right foot. Our very own Katie Bohm, Business Development Director, offers her insights for the year ahead. From the Metaverse, to partnership models, to content styles, Katie tosses around ideas that are must-consider as you build campaign strategies. Additionally, we’ve connected with eSports expert Zachary Rogza (CEO of Thece) to weigh in on TikTok and the future of streaming. There’s so much happening in the influencer marketing space and this week’s edition of is filled with stories about Marriott Hotels, M·A·C Cosmetics, and - dig in to learn more about these stories!

Check out our latest featured blog post on 2022 influencer marketing predictions.

01/05/2022

New year, new me! Though inviting change is always good, some things remain the same and for one, that is Tiktok’s insurmountable following. After shattering expectations in 2021. Surpassing a billion active users in 2021, Tiktok became the most visited website last year beating Google. Brands recognize and market accordingly which is why gaming publisher EA - Electronic Arts promoted their latest Sims4 ad campaign through , a Tiktok challenge curated by influencer superstar Bretman Rock. Tiktok doubles down on their engagement by introducing a small yet pivotal feature called “Live Intros” that facilitates engagement for viewers perusing through their feed. Moreover, as fashion always promotes individuality, eco-sustainable clothing brand TIJN uses influencer marketing, by tapping into artists and creatives to help promote their latest fast-fashion trends. Read these stories and more in this week’s edition of .

#2022

Find out What will influencer marketing look like in 2022 and Tiktok reigns supreme from being the most popular website in 2021. Read more inside.