William Max & Co.

William Max & Co. Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from William Max & Co., Information Technology Company, 105 Douglass Street, Brooklyn, NY.

Image from FlightRadar24
03/06/2026

Image from FlightRadar24

Tips, Tricks and Thoughts from William Max & Co.

My love hate relationship with AIAI is impressive.AI is frustrating.Recently, I was troubleshooting a technical issue wi...
03/03/2026

My love hate relationship with AI
AI is impressive.

AI is frustrating.

Recently, I was troubleshooting a technical issue with ChatGPT. It suggested a fix. I implemented it.

It failed.

I replied:
“That didn’t work. Here’s the error message…”

It gave me the same solution again.

I tried once more. Same answer.

We were stuck in a loop.

So I pulled out a quote commonly attributed to Einstein (though its origin is debated):

“Insanity is doing the same thing over and over and expecting different results.”

That broke it.

The

AI is impressive. AI is frustrating. Recently, I was troubleshooting a technical issue with ChatGPT. It suggested a fix. I implemented it. It failed. I replied: “That didn’t work. Here’s the error message…” It gave me the same solution again. I tried once more. Same answer. We were

Excalidraw - I forgot about this one...I bookmarked this several years ago and forgot about it.Excalidraw is a whiteboar...
12/26/2025

Excalidraw - I forgot about this one...
I bookmarked this several years ago and forgot about it.

Excalidraw is a whiteboard and flowchart app. Not as sophisticated as Visio for sure, but good enough to get a casual job done.

I particularly like the look of the output which have a hand-drawn feel to them.

Excalidraw — Collaborative whiteboarding made easyExcalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them.Excalidraw

I bookmarked this several years ago and forgot about it. Excalidraw is a whiteboard and flowchart app. Not as sophisticated as Visio for sure, but good enough to get a casual job done. I particularly like the look of the output which have a hand-drawn feel to them. Excalidraw — Collaborative

Clean Up Unifi Client DataI created a small Excel VBA macro to clean Unifi client data. You need to copy the data from t...
12/12/2025

Clean Up Unifi Client Data
I created a small Excel VBA macro to clean Unifi client data. You need to copy the data from the Unifi Client Devices page and paste it into an Excel Worksheet. Once that is done running the macro will clean up an formatting or weird stuff that is copied over from the web page.

I hope you find it useful.

Unifi-v1Unifi-v1.zip53 KBdownload-circle

I created a small Excel VBA macro to clean Unifi client data. You need to copy the data from the Unifi Client Devices page and paste it into an Excel Worksheet. Once that is done running the macro will clean up an formatting or weird stuff that is copied over

Working with OneDrive in VBA (revisited)In June 2023 I wrote a post about working with OneDrive in VBA. The code I creat...
12/03/2025

Working with OneDrive in VBA (revisited)
In June 2023 I wrote a post about working with OneDrive in VBA. The code I created worked with the use case I had at the time and five months later it broke. Faced with a new use case I did a complete rewrited.

I intended to repost the new code and never did, until today.

This morning I did another rewrite/refactoring. Created a Excel Workbook to test and demonstrate the code and posted it to Github for the world to enjoy.

Hopefully, the algorithms of the Internets will index this article and

In June 2023 I wrote a post about working with OneDrive in VBA. The code I created worked with the use case I had at the time and five months later it broke. Faced with a new use case I did a complete rewrited. I intended to repost the new

ChatGPT in a nutshell
11/10/2025

ChatGPT in a nutshell

Tips, Tricks and Thoughts from William Max & Co.

Why Cutting Corners on IT Costs More in the Long RunI had two client experiences over the summer that reminded me why be...
10/18/2025

Why Cutting Corners on IT Costs More in the Long Run
I had two client experiences over the summer that reminded me why being penny wise and pound foolish in IT almost never works out. On the surface, “saving a little money” seems smart — but when things go wrong, the hidden costs quickly pile up.

Let me tell you the stories.

Story #1: The Laptop That Wouldn’t Start

One morning, a client called me in a panic. Their laptop wouldn’t power on. After about 10 minutes of diagnostics, I found the culprit: the NVMe drive had completely failed.

Now, y

I had two client experiences over the summer that reminded me why being penny wise and pound foolish in IT almost never works out. On the surface, “saving a little money” seems smart — but when things go wrong, the hidden costs quickly pile up. Let me tell you the stories.

Common Wisdom Gone Wrong"If anything can go wrong, it will go wrong."~ Murphy's LawToday, Murphy's law is used to justif...
10/06/2025

Common Wisdom Gone Wrong
"If anything can go wrong, it will go wrong."

~ Murphy's Law

Today, Murphy's law is used to justify pessmistic behavior.

Origin and True Meaning:

In the late 1940's aerospace engineer Captain Edward A. Murphy was working on safety systems for rocket sled tests. After a faulty wiring job ruined a test, Murphy reportedly said of the wiring technician, "If there's any way to do it wrong, he'll do it." This has morphed into the more common wording, at the top of this post.

However, the stateme

"If anything can go wrong, it will go wrong." ~ Murphy's Law Today, Murphy's law is used to justify pessmistic behavior. Origin and True Meaning: In the late 1940's aerospace engineer Captain Edward A. Murphy was working on safety systems for rocket sled tests. After a faulty wiring job ruined a

The “Next Message” Gap in New OutlookIn the new Outlook, automatically jumping to the next or previous email after delet...
09/27/2025

The “Next Message” Gap in New Outlook
In the new Outlook, automatically jumping to the next or previous email after deleting one only works in the reading pane. Open emails in a separate window? Forget it—you’re dumped back into the inbox list, adding an extra step every time.

On ultrawide monitors, this limitation is barely noticeable. But on a laptop, especially 14 inches or smaller, the reading pane feels cramped. Opening emails in separate windows is much more practical—but then the “next message” feature disappears, slowing do

In the new Outlook, automatically jumping to the next or previous email after deleting one only works in the reading pane. Open emails in a separate window? Forget it—you’re dumped back into the inbox list, adding an extra step every time. On ultrawide monitors, this limitation is barely

New Outlook, yet another missing feature :-(In the new Outlook, you cannot move messages between Office 365 and IMAP (i....
08/13/2025

New Outlook, yet another missing feature :-(
In the new Outlook, you cannot move messages between Office 365 and IMAP (i.e. GMail) accounts.

The advice for now is to copy the messages to the IMAP folder and manually delete them.

How frustrating...

In the new Outlook, you cannot move messages between Office 365 and IMAP (i.e. GMail) accounts. The advice for now is to copy the messages to the IMAP folder and manually delete them. How frustrating...

Tools I love...Sometimes it is the little things in life that make you happy.Find My Mouse is part of the Microsoft Powe...
05/07/2025

Tools I love...
Sometimes it is the little things in life that make you happy.

Find My Mouse is part of the Microsoft PowerToys collection.

For me, the default settings are not very useful. However changing the activation method to "Shake Mouse" makes all the difference.

I use an ultrawide monitor and when I "lose" my mouse. My natural action is to start moving the mouse around it an attempt find it. With Find My Mouse this automatically highlights the mouse.

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Sometimes it is the little things in life that make you happy. Find My Mouse is part of the Microsoft PowerToys collection. For me, the default settings are not very useful. However changing the activation method to "Shake Mouse" makes all the difference. I use an ultrawide monitor and when

How to get NVME drive to boot on Supermicro X11 motherboardBeen reorganizing my homelab. It has been one disaster after ...
03/20/2025

How to get NVME drive to boot on Supermicro X11 motherboard
Been reorganizing my homelab. It has been one disaster after another. At least today I had one victory.

After installing Proxmox on an new NVME drive, system did not see the drive. Was replacing another M.2 drive which was working. Spent too much time configuring BIOS settings and rebooting. Eventually, I figured it out. I hope this saves time for someone else.

Step 1: Set NVMe Firmware Source to AMI Native Support

Step 2: Set Boot Mode to UEFI

Step 2a: Reboot

If Boot Mode Select is alre

Been reorganizing my homelab. It has been one disaster after another. At least today I had one victory. After installing Proxmox on an new NVME drive, system did not see the drive. Was replacing another M.2 drive which was working. Spent too much time configuring BIOS settings and rebooting.

Address

105 Douglass Street
Brooklyn, NY
11231

Opening Hours

Monday 8am - 6pm

Telephone

+16468789337

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