Sure Oak

04/23/2026

With Semrush – I just got recognized as one of their top fans! 🎉

04/23/2026

Episode 46 is now live!!!!!

This time Nick Fraunfelder sat down with Digital PR expert Leah Daly from fatjoe. to talk about what still works when 70% of editorial pitches get rejected for irrelevance.

If you're wondering how to break into digital PR and stand out, this episode is packed with insights from someone who does it on a regular basis.

Full episode in the comments 👇

04/16/2026

Episode 45 of The Sure Oak Podcast is live!!!!

This time, Nick Fraunfelder sat down with Semrush ambassador Andrea Schultz and Henrique Figueiredo to talk about the 5 questions CMOs need to be asking before investing in AI visibility.

Tune in to gain insights on how AI is reshaping digital marketing, particularly SEO and content strategy.

Full episode in the comments 👇

04/13/2026

Episode 44 of the Sure Oak Podcast is live!!!

This time, Nick Fraunfelder sat down with Vince Nero, Director of Content at BuzzStream, to break down what's actually working in digital PR and link building right now.

In this episode, they talk about:
Why earned media makes up ~80% of AI citations
How companies can shift from link building to digital PR
What makes content truly link-worthy in 2025
Vince's exact Reddit, Inc. workflow

If you're still chasing link counts over story quality, this one's for you.
Full episode in the comments 👇

04/01/2026

From the LA Times to ESPN, Louisa Frahm has been leading the charge in one of the fastest-moving areas in our industry: News SEO.

In our latest episode, she sits down with Nick Fraunfelder to break down what it really takes to succeed when the news cycle never slows down.

Here’s what they cover:
• Why “simple” content can actually be your biggest advantage
• How to shift from siloed SEO thinking to an audience-first strategy
• What it takes to build trust with top-tier journalists

If you want a real look at high-pressure strategy, leadership, and execution—this one’s worth your time.

03/25/2026

The latest episode of The Sure Oak Podcast is LIVE!!!!! 🚀🎙️

This time, Nick Fraunfelder sits down with SEO legend Mordy Oberstein, Head of Brand at SE Ranking, to dive deep into all things branding.

From defining your brand identity to staying consistent in your storytelling, evolving the role of the modern CMO, and even making sure AI truly understands your brand—this episode is packed with actionable insights you won’t want to miss.

👉 If you care about building a brand that actually stands out (and lasts), this one’s for you.

🎧 Tune in now!
Full episode in the comments 👇

03/18/2026

Episode 41 of The Sure Oak Podcast is live!

In this episode, our CEO, Nick Fraunfelder, sits down with Kevin S. Groves, Ph.D., to talk about the big AI disconnect between employees and boardrooms and how to authentically manage and communicate with teams during this era of technological disruption.

Kevin also talks about what top-performing organizations, including Walmart, Netflix, and Amazon, are doing and gives some practical advice to leaders.

Full episode in the comments 👇

03/13/2026

The Sure Oak's Podcast Episode 40 is now LIVE!

In this live session, Nick Fraunfelder sits down with Mack Kitchel and Weaver Ellard to discuss branding and how companies should approach it in a world where people are becoming increasingly reliant on AI and LLM recommendations.

If you're a CMO thinking about where brand-building fits in your 2026 strategy, don't miss this one.

Full episode in the comments 👇

02/12/2026

Episode 38 of The Sure Oak Podcast is LIVE!

This week, Nick Fraunfelder is joined by Lasada Pippen to dive deep into the art of clear, concise, and compelling communication.

In a world where AI noise and complex budgets often dominate, leaders who can communicate with clarity and purpose stand out the most.

If you're a leader, marketer, or speaker, this episode is packed with actionable insights to sharpen your communication and boost your impact.

Don't miss it, full episode in the comments below! 👇

01/21/2026

Episode 36 of The Sure Oak Podcast is live!!!

In the latest episode of The Sure Oak Podcast, our CEO, Nick Fraunfelder, sits down with B2B consumer behavior expert Kerry Cunningham from 6sense to dive deep into the game-changing shift in buyer behavior in 2026.

If you're a CMO in a B2B company, you don't want to miss this episode!

B2B marketing is changing fast—and traditional lead-based metrics are no longer enough.In this insightful conversation, Nick sits down with Kerry Cunningham,...