The A Group

The A Group The A Group is a full-service marketing and technology firm helping organizations tell their stories and build their influence. www.agroup.com

We are a strategic solutions company. We offer our clients creative and effective solutions to their marketing and technology needs. We work hard to understand their challenges and opportunities. We provide strategic guidance and navigate the marketplace, which has been radically transformed by new technologies. we work with businesses, churches, non-profits and Christian resource organizations, the desire to connect with an audience brings a need to understand a rapidly-changing world of brand development, advertising, social media and technology. From ideation to implementation, we are a full-service marketing and technology. Our approach to marketing and technology is strategic, holistic, dynamic and unique to each client we serve.

💡 What really motivates someone to give?Your mission matters. But donors want to know more than why you need the money. ...
10/09/2026

💡 What really motivates someone to give?

Your mission matters. But donors want to know more than why you need the money. They want to know what their gift will make possible.

After helping nonprofits raise more than $200 million, our team shares five donor motivations that can transform the way you approach fundraising.

Ready to strengthen your next appeal? Read the latest blog for five ways to connect with donors, build trust, and inspire generosity.

Read the new blog: www.agroup.com/blog/why-people-give-its-not-for-the-reasons-you-think

What if the most important part of your year-end campaign happens BEFORE you launch it?Emails. Stories. Donation pages. ...
10/02/2026

What if the most important part of your year-end campaign happens BEFORE you launch it?

Emails. Stories. Donation pages. Launch dates. They all matter.

If you could change just one thing, we'd suggest making the first 5–10 asks personally.

Talk to your most committed donors. Make a specific ask tied to a specific outcome. Then let their early generosity create momentum for everyone else.

Before you ask everyone to participate, invite a few people to lead.

👉 Read the full blog: https://www.agroup.com/blog/if-i-could-change-one-thing-about-your-year-end-campaign

Your nonprofit’s annual report shouldn’t just document what happened last year.It should help build what happens next. B...
09/28/2026

Your nonprofit’s annual report shouldn’t just document what happened last year.

It should help build what happens next.

Before you start thinking about design, ask one question:

What do we want people to do after they read it?

A strong annual report can do much more than share financials and celebrate accomplishments. It can help you:

✨ Connect donors to the people behind the numbers
✨ Show what actually changed because of your work
✨ Help supporters see the role they played in that progress
✨ Turn past impact into a reason to get involved again
✨ Give people stories, statistics and visuals they can easily share

One of the biggest mistakes? Making an inspired reader figure out what to do next.

Your annual report should make that next step clear.

Read our latest blog for 5 ways to make your nonprofit annual report work harder — and help turn last year’s impact into momentum for the year ahead.

https://www.agroup.com/blog/your-annual-report-should-raise-money-not-collect-dust

You can spend months planning a beautiful fundraising event—and still leave money on the table.A stunning venue. 700 gue...
09/18/2026

You can spend months planning a beautiful fundraising event—and still leave money on the table.

A stunning venue. 700 guests. A compelling speech. An audience ready to make a difference.

Then came the ask: “Just scan the QR code on your table and give.”

And then the speaker walked off the stage.

The entertainment started. The giving moment was over.

You’re only as strong as your weakest link.

In this new post, discover five ways to make sure your fundraising event doesn’t lose momentum at the moment it matters most.

Because the handoff between “I care” and “I’m ready to act” deserves just as much planning as the rest of your event.

https://www.agroup.com/blog/the-most-expensive-five-minutes-that-never-happened

Your donors may be capable of giving more—but are you making an ask that gives them a reason to?A larger gift needs more...
09/11/2026

Your donors may be capable of giving more—but are you making an ask that gives them a reason to?

A larger gift needs more than a number. It needs a meaningful opportunity, a clear connection to the donor, and a specific impact.

As year-end giving approaches, we've identified 5 ways nonprofits can make more intentional asks for larger gifts—and avoid leaving support on the table.

Read the full blog for the strategies.

www.agroup.com/blog/they-gave-you-500-they-gave-someone-else-5000

“I’ll have to ask someone.”We hear this more often than you might think when we ask nonprofit leaders basic questions ab...
09/04/2026

“I’ll have to ask someone.”

We hear this more often than you might think when we ask nonprofit leaders basic questions about their organization.

How many active donors do you have?
What’s your donor retention rate?
How much does it cost to acquire a new donor?
How many months of operating cash do you have?

You don’t need to memorize every financial statement. But if you lead a nonprofit, you should know the numbers that tell you whether your organization is healthy, vulnerable or headed for trouble.

👉 Read the full blog to see the 9 numbers every nonprofit leader should know: https://www.agroup.com/blog/the-numbers-no-nonprofit-leader-should-have-to-look-up

Your mission may be inspiring. But can a donor tell exactly what their gift will make possible?That’s where a lot of non...
08/27/2026

Your mission may be inspiring. But can a donor tell exactly what their gift will make possible?

That’s where a lot of nonprofit fundraising gets stuck.

In our latest blog, we break down the difference between your mission and your donor offer — and why making that distinction can lead to stronger, clearer fundraising appeals.

Because “support our mission” is very different from “your $60 gift will provide…”

Read the full post: Don’t Confuse Your Mission With Your Donor Offer

https://www.agroup.com/blog/dont-confuse-your-mission-with-your-donor-offer

Some leadership lessons take decades to learn.After years of building businesses, leading people and advising organizati...
08/21/2026

Some leadership lessons take decades to learn.

After years of building businesses, leading people and advising organizations, our founder and CEO learned that some of the most valuable lessons come from mistakes, difficult decisions and a few scars along the way.

Knowing which battles matter. Choosing the right people. Facing problems early. Protecting the value of your expertise. And, perhaps most importantly, learning not to let fear make your decisions.

👉 Read the full blog to see what experience taught him: https://www.agroup.com/blog/5-lessons-i-wish-i-had-learned-sooner

December is for harvesting trust, not manufacturing it.If your organization is waiting until November to think about yea...
08/14/2026

December is for harvesting trust, not manufacturing it.

If your organization is waiting until November to think about year-end fundraising, you’re already running short on the most valuable ingredient: time.

The strongest appeals begin months earlier—with a clear case for giving, the right story, thoughtful donor segmentation and a plan to build momentum before the ask.

Our latest blog shares 5 ways your nonprofit can prepare now for a stronger year-end campaign, plus a fillable Year-End Campaign Readiness Checklist to help your team get started.

Don’t wait for December to start building the relationship. Start now.

Read the blog and get your campaign ready: https://www.agroup.com/blog/your-year-end-campaign-starts-now-free-guide

Not every campaign succeeds right away — and that doesn’t mean it has failed.The strongest campaigns are often the ones ...
08/06/2026

Not every campaign succeeds right away — and that doesn’t mean it has failed.

The strongest campaigns are often the ones that evolve through testing, learning, and improving.

The difference between perseverance and stubbornness?

Perseverance means staying focused on the goal while adjusting the strategy.

Before abandoning a campaign, ask: What did we learn? What can we improve? Have we given it enough time?

Sometimes a campaign doesn’t need to be replaced. It just needs another smart iteration.

Read more: www.agroup.com/blog/most-campaigns-are-abandoned-too-soon

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