LSM

LSM Welcome to Local Search Masters (LSM), where digital excellence has been powered by dedicated specialists since 2006.

As a Google Premier and Facebook Agency Partner, LSM drives revenue growth for multi-unit businesses through scalable websites, lead-generating advertising campaigns, award-winning SEO optimizations, review management, and content marketing strategies. Headquartered in Nashville, TN, team LSM has one purpose: to make the world of online marketing easy to navigate so you can focus on your business

and customer satisfaction. We work with 3400+ locations across North America, a majority of which are franchise and multi-location businesses. We build excellent online experiences and drive new sales, specializing in:

* Website Development
* Organic Search Engine Optimization (SEO)
* Local Listings Management
* Online Advertising
* Social Media Marketing
* Content Development
* Reputation Management
* Email Marketing
* ROI Lead Tracking
* Marketing Consultation

Our easy-to-use reporting dashboard integrates with CRM systems and provides clients with 24/7 access to key marketing analytics, including the origin and value of customers generated from our work.

There’s a little more to a converting ad than: “HERE’S OUR BUSINESS. PLEASE BUY SOMETHING.”A strong ad has a job to do a...
09/03/2026

There’s a little more to a converting ad than: “HERE’S OUR BUSINESS. PLEASE BUY SOMETHING.”

A strong ad has a job to do at every step.

HOOK: Get me to stop scrolling.
PROBLEM: Show me you understand why I might need you.
VALUE: Tell me why your solution makes sense.
PROOF: Give me a reason to believe you.

Skip one, and you may be asking your audience to make a pretty big leap. They convert when the message makes sense, feels relevant, and gives them enough confidence to take the next step.

Customers are increasingly searching conversationally, asking questions and relying on platforms to help narrow down the...
08/26/2026

Customers are increasingly searching conversationally, asking questions and relying on platforms to help narrow down their options. That means local businesses need to be structured in a way that both customers and search engines can clearly understand.

Our four-stage Local SEO Maturity framework looks at how businesses move from establishing the basics to building the kind of digital presence that can surface across Search, Maps, navigation and AI-generated answers.

The question isn’t only “Where do you rank?” It’s “Are you becoming the answer?”

07/31/2026

What happens when you challenge the way an entire industry has always operated? 🚛

In this episode of FranchisOR Bust, Trevor sits down with Daniel McCarty, Founder & CEO of JunkStart, to talk about disrupting junk removal, building a franchise with purpose, and why long-term thinking always wins.

🎧 Watch the sneak peek, then catch the full episode on Spotify and Apple Podcasts!

Interested in being on the show? Comment below to continue the conversation!

07/10/2026

What does it really take to scale marketing across hundreds of franchise locations? 🤔

Trevor Emerson sits down with Melissa Telsrow, Co-Founder & President of Hiper, to discuss the strategies that help franchise brands bridge the gap between national marketing and local ex*****on.

🎧 Watch the clip below, then catch the full episode on Spotify and Apple Podcasts!

Interested in being on the show? Comment down below to continue the discussion!

06/26/2026

New Episode Alert! 🚀

In our latest FranchisOR Bust episode, Trevor Emerson sits down with Katherine LeBlanc, Fractional CMO and founder of Apollo CMO, to discuss franchise marketing, local growth, brand consistency, and what it takes to build momentum across franchise systems. 🎙️

Search "FranchisOR Bust" on Spotify and Apple Podcasts for the full conversation!

05/15/2026

New Episode Alert! 🚀

In our latest FranchisOR Bust episode, Trevor Emerson sits down with Steve Buors of Reshift Media to talk about digital advertising, local control, brand consistency, and what it really takes to drive measurable growth across franchise systems. 🎙️

Catch the full conversation now on Spotify and Apple Podcasts!

Social media is about visibility, trust, and growth. At LSM, our social media team builds strategies that strengthen bra...
02/26/2026

Social media is about visibility, trust, and growth. At LSM, our social media team builds strategies that strengthen brands and support real business results. Let’s connect!

02/12/2026

New Episode Alert! 🚀

In our latest FranchisOR Bust episode, Trevor Emerson sits down with Angela Olea and Liberty Bernal of Sweet Influencers to talk about building influence, scaling brands, and what it really takes to grow in today’s franchise landscape.

Here’s a quick preview—catch the full conversation now on Spotify and Apple Podcasts.

02/10/2026

Missed our latest episode of FranchisOR Bust?

We had a great conversation with Heather Ripley and pulled out some powerful insights you won’t want to miss. Here’s a quick preview—catch the full episode now on Spotify and Apple Podcasts!

Let us know your biggest takeaway once you listen 👇

01/23/2026

Something exciting is in the works 👀🎙️
Our CEO & founder, Trevor Emerson, sat down with Creative Assembly Agency for an upcoming episode of The Spark Podcast.
Stay tuned for the full episode 👀🔥

Address

310 Seven Springs Way, Suite 150
Brentwood, TN
37027

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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