5 Horizons

08/26/2026

Good marketing? Chic.

08/21/2026

You’re a social media manager for a college or university, prepping your content calendar for the return-to-campus push. Drawing a blank this year? Here are 10 easy wins you can add to your schedule.

You’re a social media manager for a college or university, prepping your content calendar for the return-to-campus push. Drawing a blank this year? Here are 10 easy wins you can add to your schedule. 1. Simple Campus Tour No need to film lots of B-roll and edit a roaming video (unless that’s you...

07/24/2026

There's nothing like an in-person meeting with our partners. We had the absolute pleasure of spending the day with the team from Grace Management, Inc. earlier this week to review results, share ideas, and press the gas on future innovation. Thanks for visiting us here in Boston!

07/15/2026

5 Horizons in the harbor! At our summer outing, we headed out on Tiki Boat Boston for the second year in a row. The wind may have tried to take us out, but bucket hats for the win! So grateful to spend this time together as a team 🥳

07/08/2026

The 5 Horizons team has been hard at work, staying up to date on the latest SEO trends at Search Marketing Expo! Some of our top takeaways:

—To earn citations in AI tools like Google's AI overviews, brands need to consider all the trust signals they're putting into the market. It's more than keywords on your own site.
—Consumers check an average of 2.4 touchpoints before making a purchase. It's becoming harder than ever to quantify how a user was browsing before they searched using your branded term.
—Think of your content in terms of its depth and uniqueness of subject matter expertise. Create content for topical completeness, not just keyword targeting.

Standard SEO best practices aren't going anywhere. And with the explosion of AI tools, there's a growing world of broader online visibility to consider. We're excited about these new opportunities and thrilled to learn from experts at conferences like this one.

💡 What's one SEO challenge you've faced lately?

05/25/2026

Today and every day, we remember those who made the ultimate sacrifice in service.

Wishing everyone a meaningful Memorial Day, with time to reflect and honor our heroes.

05/19/2026

Can Instagram captions boost your SEO strategy? The answer's yes—and we've got tips to help you make the most of your public posts appearing in search engine results. In short: think of each post like a mini blog or landing page. Read more in our Insights blog: https://5horizons.agency/can-instagram-captions-boost-your-seo-strategy/?utm_source=facebook

05/10/2026

Happy Mother's Day from the 5 Horizons team! Enjoy this day with the special someone in your life. 💐

04/23/2026

We had a great time at the GEM (Graduate Enrollment Management) Summit hosted by NAGAP, The Association for Graduate Enrollment Management! We had many insightful conversations with leaders in graduate enrollment about the latest trends they're seeing and marketing challenges they face. Amelia Morrill, Director of SEO Operations at 5 Horizons, gave a presentation on "Education is a Business: Using ROI Data to Have Hard Conversations."

Amelia shared how 5 Horizons partnered with Emerson College to utilize data and assess the lifespan of two struggling programs. What are the top things to consider when you're faced with hard decisions about programs?

• Keep in mind the shift in higher education from mission-focused to ROI-focused.
• Know what data to analyze at each stage of the funnel to understand return on investment by program.
• If you have an academic program that's "just not it," be prepared with data and context, and begin conversations with leaders in the institution.

It can be deeply personal to faculty members to make changes to academic programs. It's everyone's responsibility, not just Enrollment, but the data around applications and yield numbers can be a huge signal about the health of a program.

04/15/2026

Now that best podcast is a Golden Globes category and it seems like everyone hosts one, we think it's safe to say: podcast ads should be part of your marketing strategy. Need some tips?

There are 3 main types of podcast ads:
• Host-read ads, where the podcast host themselves read the ad in their podcast's voice and energy
• Pre-recorded ads, where you supply the exact audio that plays during a break in the podcast (like classic radio ads)
• Branded content, which integrates promotional messaging as a branded segment of the podcast editorial

What are the benefits?
• Direct audience targeting: with so many niche podcasts out there, you can likely find one that aligns with your industry, upping the likelihood that listeners will be interested.
• Unique format: If it's host-read, listeners tend to trust more. Studies show that host-read ads bring in 55% of generated ad revenue.
• Buildable reach: While it's usually a one-time charge per episode, podcast ads are embedded in the episode, so future listeners will always hear your message.

Like in any advertising platform, the key is matching the format to your audience, budget, and objective. And testing what works 🎧