Validity

Validity AI-powered email—trained on the world’s largest email data network

43 percent of marketers are increasing their investment in email heading into Q4. But substantial ROI hinges on getting ...
10/15/2026

43 percent of marketers are increasing their investment in email heading into Q4. But substantial ROI hinges on getting this intense sending period right.

Our new Holiday 2026 Marketer Survey, Sending During the Busiest Inbox Season, reveals how 250+ B2B and B2C marketers are planning their sends, and where those plans could backfire.

Inside, you’ll find:

▪️ What B2C and B2B senders are changing this year
▪️ The hidden cost of extra holiday volume
▪️ Executive takeaways for your Q4 plan

Get your copy: https://www.validity.com/resource-center/holiday-2026-marketer-survey/

10/15/2026

Will iOS 27 kill the clever subject line? According to Danielle, no! But if you’re favoring wittiness over specificity, your program could be in trouble.

On today’s episode of Email After Hours, Guy and Danielle break down all the September updates in Apple’s iOS 27 and what they mean for your email program.

You’ll Learn:

▪️ The three layout checks to run before your next send.

▪️ What Siri actually sees when it reads your email aloud, and the one-line gut check that tells you if your sender name and subject line pass.

▪️ How to get ahead of the opens and clicks conversation with leadership before the numbers dip, and which metrics to put in front of them instead.

Listen now (or after hours).
YouTube: https://www.youtube.com/watch?v=1WzMPh651UI
Apple Podcasts: https://podcasts.apple.com/us/podcast/apple-season-what-actually-shipped-and-what-to-check/id1660022263?i=1000796472744
Spotify: https://open.spotify.com/episode/1Klc5dhXqYZAUE5sEfFibn

AI can map a customer journey in minutes. But it assumes subscribers read every email, in order. They don’t. They skim, ...
10/14/2026

AI can map a customer journey in minutes. But it assumes subscribers read every email, in order.

They don’t. They skim, skip, and return weeks later from another channel.

Next week, join Validity’s Danielle Gallant and Kath Pay of Holistic Email Marketing to see where AI-built journeys break down and how to write emails that still work when people only catch part of the story.

You’ll learn:

→ What a typical subscriber’s path really looks like today
→ Which assumptions trip up AI-generated journeys
→ How to write emails that still land when someone catches only a fraction of the story

Save your seat today! https://validityinc.registration.goldcast.io/webinar/d438dd17-5f6b-4e1e-957d-545930b0441c

We talk a lot about cutting-edge AI in enterprise marketing, but none of it happens without the humans building it from ...
10/09/2026

We talk a lot about cutting-edge AI in enterprise marketing, but none of it happens without the humans building it from the ground up.

To our Validity colleagues around the globe: thank you!

10/08/2026

It’s time for a special edition of First Look Friday...on a Thursday!

We couldn’t wait to share this overview of all our newest features in Validity Engage including:

▪️ The MCP connector
▪️ Slack integration
▪️ QA properties
▪️ Pre-send rendering
▪️ Competitive benchmarking
▪️ Custom insights
▪️ Post-send monitoring

Check out the video here and learn more about all of Validity Engage’s powerful capabilities here: https://www.validity.com/capabilities/

10/02/2026

Campaign insights, right where your team already works.

On this week's First Look Friday, Olivia Hinkle shows how Validity Engage's Slack integration lets her share the campaign performance metrics and takeaways with Travis Murray in seconds. No pulling reports, no extra steps, no missed beats.

Learn more about Engage's powerful capabilities: https://www.validity.com/capabilities/

NEW RESEARCH: 48% of one age group say holiday email behavior leaves them distrusting a brand long after the season ends...
09/30/2026

NEW RESEARCH: 48% of one age group say holiday email behavior leaves them distrusting a brand long after the season ends.

We surveyed 1,000 consumers to learn which holiday sending strategies win the inbox, and which ones do damage well into the new year.

What's inside:
▪️ Ideal timing, frequency, and offers, by age group
▪️Why B2B, SaaS, and finance brands feel the holiday impact too
▪️How consumers and AI are taking control of the inbox

Get the full report: https://www.validity.com/resource-center/holiday-2026-consumer-survey/

Send volume is climbing, attention is shrinking, and B2B senders already face tougher inbox placement. Maybe taking a pa...
09/29/2026

Send volume is climbing, attention is shrinking, and B2B senders already face tougher inbox placement. Maybe taking a page or two out of B2C's sending playbook could help...

Join Peloton's Mallory Evron and Validity's Laura Christensen on September 30 at 12pm ET to learn:

▪️ How Peloton earns engagement with community and creative
▪️ Segmentation and testing for high-volume sends
▪️ Reframing holiday results for leadership's 2027 planning

Can't join live? Register anyway—we'll send the recording.

Save your seat:https://events.zoom.us/ev/AlCb6ZBdPOw7EMjCrBQNJzYrkeN5b19ruitxp9jDK0dJwj0pkd6L~Aq9Hx7k_tQGCmONSLk1qnxAqISuW7GESyFvTuLEAr4WxVujLvCUsl5cgfA

09/28/2026

New from Email Radar: Apple's September release just changed the rules for email measurement.

The latest announcements included:

* The new iPhone 18 Pro, including a foldable Duo
* iOS 27, with adaptive layouts and Split View
* Siri AI, enabling natural-language commands and automated multi-step tasks
* Deeper Apple Intelligence, letting Mail surface suggestions and hand off info to other apps automatically

As Apple's AI sits between brands and recipients, opens and clicks will increasingly underrepresent how useful a message really is. Subject lines and structured content (dates, codes, order numbers) now need to be unambiguous enough for Siri to act on.

Programs that design for clarity now—not just human eyeballs—will be the ones Apple Intelligence surfaces favorably, not routes around.

Learn more in the comments.

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