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White Whale Web

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Boise, ID
White Whale Web

White Whale Web is a full-service web development agency focusing on online website solutions.

I have over 20 years of experience in the web design and development space. I've worked on and managed medium to enterprise level web projects with an emphasis on developing online business solutions that support the objectives of our clients. Some of my specialties include WordPress, Custom PHP, HTML, CSS, JavaScript, mySQL, project management, web design, graphic design, blogging, and post-video production.

11/03/2026

We launched one of our favorite websites 4.5 years ago. It won an award, and today it needs work.

The client was surprised when we recommended updates. That’s fair. A lot of people think of a website as a one-time project.

But the internet kept moving. Search changed, AI keeps changing it, design tastes shifted, and people expect more from every site they visit. Nothing about the site broke. It’s just being measured against a different internet now.

My team and I see these changes every day. When we recommend updates, it’s because we can see where a site could be doing more for the business behind it.

If you’re paying for ads every month, think about where those ads send people. Your website is where a visitor becomes a customer, or doesn’t.

The internet won’t stop moving. Your website shouldn’t either.

10/28/2026

Last week, a serious security flaw put millions of websites at risk, and updating WordPress didn’t fix it.

The problem was in PHP, the programming language that runs and most other websites. Most site owners never have to think about PHP, and that’s how it should be.

When the fix came out last Wednesday, our team got to work:

- Answered every client who reached out with a plain explanation
- Installed the fix on the servers we manage
- Scanned every site we host for any sign of a break-in
- Did the same for our partner agencies’ client sites, and gave those agencies what they needed to follow up with their own clients
- Every scan came back clean.

This is why you need a dedicated web team behind your site. Whether we host it or maintain it, you have real developers watching it, and they jump in fast when something like this happens.

Big thanks to Michael, Levi, Joel, and Chris for moving so fast. Proud of this crew!

10/20/2026

Here's a look at FPI Medical, a web app we built with Aidan Hughes of FlightPath Innovations for clinics that perform FAA aviation medical exams.

AME clinics keep track of a lot: exam expiration dates that change with a pilot's age and medical class, follow-up paperwork, HIMS cases, and drug testing schedules. FPI Medical puts all of it in one place. It reads FAA 8500 exam forms into the exam record for staff to review, and the dashboard shows every upcoming exam and task in one view.

There's a lot of logic under the hood, and getting it right took plenty of back-and-forth with Aidan, who knows how AME clinics work down to the smallest detail. Since the platform handles patient health information, it's built to meet HIPAA requirements too.

We had a great time building this one, and there's more to come. Thanks, Aidan! The video walks through the site and the app.

Watch the VIDEO: https://youtu.be/c2oKMoKGNwM

10/13/2026

Boise voted us Gold for Favorite Website Design last year, and we’re on the ballot again for Boise Favorites 2026.

If you’ve worked with us or just like what we build, we’d love your vote. You can vote once a day through Friday, October 23 at 5pm.

Head to voteboisefavorites.com, open Website Design / Services, and pick White Whale Web. Then do it again tomorrow.

Thank you, Boise. Let’s go for two!

09/30/2026

We launched the new Commuteride website for ACHD yesterday.

To get in the right launch-day mood, I showed up in my Commuteride shirt and my green Commuteride socks. I can't prove the outfit is why everything went smoothly, but I'm not ruling it out.

Commuteride is ACHD's program for helping people across the Treasure Valley get to work without driving alone: vanpools, carpools, transit, biking, and telework. The goal of the new site was simple. Help each commuter figure out which option actually works for them, then get them there fast.

A few of the pieces we're most proud of:
- A homepage hero that swaps out based on the commute mode you're interested in
- A trip router where you enter your starting point and destination, and it recommends the best commute option for your mileage and takes you straight to the matching routes
- A savings calculator that factors in the current price of gas and shows what you'd save with each commute mode
- Every route across the Treasure Valley in one place, filterable by your home city
On top of that, the site is fully accessible and loads quickly. The before and after in the video says the rest.

This was months of real collaboration. Huge thanks to Emily, Joel, Fudo, and Connor on our side, and to Jen and the whole Commuteride team for bringing a clear vision and being great partners the whole way through. They do good work for this valley, and it's great to give them a site that shows it.

Take a look: https://bit.ly/3TDQfMT

07/03/2026

Happy 4th of July from all of us at White Whale Web!

Today we're celebrating America's 250th birthday and spending time with family and friends, so our office is closed for the holiday.

Have a fun, safe, and memorable Independence Day!

06/23/2026

Had a great time at today's Boise Metro Chamber Awards Luncheon & Tradeshow.

White Whale Web was honored to be a finalist for Small Business of the Year. While we didn't bring home the trophy, we're incredibly grateful to have been recognized alongside so many outstanding local businesses.

Congratulations to BoiseDev on the win. Very well deserved.

The best part of the day was catching up with familiar faces, meeting new people, enjoying some good food, and seeing just how many amazing organizations are doing great work here in the Treasure Valley. It was especially fun running into friends from Stoltz, Chad Case, Idaho SBDC, and many others throughout the event.

A big thank you to the Boise Metro Chamber for putting on such a great event.

We're proud to be part of this community and excited for what's ahead.

Video from the event: https://youtu.be/h6j8Q7BQRvQ

06/08/2026

If you're a designer, marketer, creative professional, freelancer, student, or business owner, this is one meetup you won't want to miss.

On June 17, the Boise Graphic Design Group is hosting Rhea Allen, CEO and Co-Founder of Peppershock Media, for a presentation called:

"From Portfolio to Paycheck: Self-Marketing for Graphic Designers"

One of the biggest challenges for creatives isn't creating great work. It's helping the right people see it.

Rhea will share practical advice on building a stronger portfolio, telling your story, standing out from the crowd, networking effectively, and creating more opportunities for yourself professionally.

We've known Rhea for years and she's built one of the most respected marketing agencies in Idaho. She's hired creative talent, pitched countless projects, built brands, taught marketing at Boise State, and knows what it takes to get noticed in a competitive market.

Whether you're just getting started or have years of experience, I think you'll walk away with ideas you can put to work immediately.

Wednesday, June 17
5:30 PM - 7:00 PM
Boise Main Co-Working Space
2210 W. Main St., Boise

Free as always.

RSVP here:
https://bit.ly/4upzX6K

05/20/2026

We recently launched a new website for Cutting Edge Manufacturing here in Idaho, and this one was a fun project.

These guys work on aerospace and aircraft components, complex machining projects, fabrication, and all kinds of precision manufacturing work. Really impressive operation.

The goal with the redesign was simple: build a website that actually reflects the quality of what they do.

We focused heavily on strong visuals, galleries, certifications, equipment, and showcasing their capabilities in a cleaner and more modern way.

Also appreciated this feedback from Trevor after launch: "White Whale was great to work with. Very professional and extremely good at what they do. We would choose no other."

Take a look:
https://bit.ly/4uF6BBO

05/11/2026

2 weeks ago we had our first full all-hands meeting at White Whale Web with both our local and remote team together in one place.

Twelve people total.

We spent the afternoon talking about how much the company has grown over the last few years, where we’re headed next, and how we continue improving the work we do for clients.

Since 2022:
- our team has grown from 5 people to 12
- active clients have grown from 30 to 73
- active projects per year have grown from 34 to 97

We also talked a lot about the future:
-expanding our government website work
- growing our white-label development partnerships
- improving our processes internally
- using AI where it genuinely helps us work smarter without sacrificing quality

Then we wrapped things up with pizza, photos, and just hanging out together for a while.

Honestly, it was a really good reminder of how fortunate I am to work with this group of people every day.

Huge thanks to Fudo for the awesome photos.

Address

1655 W. Fairview Avenue, Suite 210
Boise, ID
83702

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://whitewhaleweb.com/, https://twitter.com/whitewhaleweb, https://www.linkedin.com/company/whitewhaleweb/, https://

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