Big Zeta

08/15/2022

Many high-tech B2B companies struggle to offer technical search options that optimize the user experience, a failure that can hurt sales conversions.
A strong site search tool delivers information that customers need on your website. That is why engineers and engineering managers agree that keyword and parametric search are crucial to every stage of the design process.

Big Zeta, partnering with EETech, surveyed people in the engineering and technology space to gauge the importance of search in their daily professional lives. Read all about what they found!

Know why keyword search or site search is a critical tool for your business. Survey reveals key insights into parametric and keyword search

08/10/2022

To bridge the supply-and-demand gap in the marketplace for warehouse space, many companies created a system to meet those short-term needs of B2B interactions. That's how FLEXE, Flowspace, and SpaceFill were created.

In transportation, cargo trucks in the U.S. spend more than 20% of their travel time with empty or unfilled loads, an example of underutilized asset capacity. That’s where Convoy, with its Automated Reloads program, helps these trucks maximize their utilization.

B2B Sharing Economy platform arrangements allow companies to be agile by providing a wealth of resources to meet immediate, short-term capacity needs in a pinch.

The B2B sharing economy offers greater speed and flexibility for small business.

08/08/2022

Technical search empowers technical users to sort through hundreds or thousands of products to find the right one. Fully 65% of all design engineers ranked search engines as the most important, most accessed resource for information. Indeed, a well-functioning technical search is critical.

Read our white paper to learn how to remove technical search obstacles to better meet users’ expectations.

Technical search is a tool that helps technical users sort through hundreds or thousands of products to find a specific item. Here's a whitepaper about it.

08/03/2022

The traditional procurement flow for B2B transactions is inconvenient: You place orders with suppliers, wait for invoices in the mail, and use paper checks or online payment portals to complete transactions. These methods are unsatisfying, as B2B transactions increasingly occur over digital platforms.

Consider bringing the consumer-to-business (C2B) payment features to B2B E- commerce platforms.

Data shows sellers looking to serve B2B customers need to pay attention to the digital checkout experiences as more sales are taking place via digital channels.

08/01/2022

This Case Study describes how Big Zeta improved the user experience on Abracon’s website, letting customers find what they need with minimal distractions and clicks. Better conversions and potential sales leads followed.
“The interaction between Big Zeta and ourselves has proved to be a great success,” Abracon CEO Michael Calabria says. “We have been able to see a better customer journey on our website and have seen increased metrics for customer time and interaction on our website.”
The best part? “Parametric Search has enhanced our customers’ experiences,” he says. Check it out!

With Big Zeta, Abaracon has been able to see a better customer journey, and has seen increased metrics for customer time and interaction on our website.

07/27/2022

Learn how B2B works, the difference between B2B and B2C, and the B2B Marketing strategies that are most effective in 2022. These tips from professional marketing experts will help you reach your target audience.

Not everyone has a clear understanding of the difference between marketing to individuals and marketing to

07/25/2022

"What drew us even closer to Big Zeta was the direct experience and clients they’d worked with. It reduced the learning curve,” says Christopher Stabile, Corporate Marketing Communications Director at Micross, a trusted source for aerospace, defense, space, medical, and industrial markets. “We were impressed with the extensive and overall knowledge base of the Big Zeta team.”

Check out this Case Study about how Big Zeta implemented Micross's keyword search to improve the findability of the company’s products and services.

Know why Micross, a trusted source for aerospace, defense, space, medical, and industrial markets, chose Big Zeta to implement keyword search on their website.

07/20/2022

Data show that TikTok attracts a wide range of age groups who actively use the app. Don’t miss this opportunity to engage with potential consumers. If your brand seeks to expand the audience for your videos, learn how to use the TikTok Algorithm to your advantage.

In just four short years, TikTok has become one of the most popular apps in the world.

07/18/2022

Join the conversation as Kylie Wangenheim, Account Director at Big Zeta, and Steve Cholas, Big Zeta Vice President of Global Business Development, discuss digital transformation and the need to humanize the digital experience.

Learn why it’s critical to get found quickly online, capturing users by providing the right answers and resources, as Steve and Kylie share their expertise on this video about digital transformation in electronics.

Join the conversation as Kylie Wangenheim, and Steve Cholas, discuss the importance of digital transformation and the need to humanize the digital experience.

07/13/2022

In the post-pandemic digital landscape, customers are smarter, have more choices at their fingertips, and less patience. Learn about the digital marketing trends you can implement today.

The digital space is ever-changing. Check out our 6 digital marketing trends that you should implement in your small business in 2022!

07/11/2022

An engineer’s ability to quickly find a product on a supplier’s site is a key factor in the designer-vendor relationship. After Google, website searches were the next go-to finding route when someone visits a manufacturer’s or distributor’s website. It is important that engineers have quick access to technical documentation, including datasheets, application notes, and reference designs.

Check out this eBook to learn how to transform your website into a digital salesperson.

Product findability and product finding tools in the electronics industry can reach a global audience and has an ROI that is too great to ignore. Know more now.

07/06/2022

SEO campaigns can be different for B2B and B2C companies. Read on to understand how your SEO strategy can help you crush your goals this year!

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