Big Zeta

08/15/2022

Many high-tech B2B companies struggle to offer technical search options that optimize the user experience, a failure that can hurt sales conversions.
A strong site search tool delivers information that customers need on your website. That is why engineers and engineering managers agree that keyword and parametric search are crucial to every stage of the design process.

Big Zeta, partnering with EETech, surveyed people in the engineering and technology space to gauge the importance of search in their daily professional lives. Read all about what they found!

Know why keyword search or site search is a critical tool for your business. Survey reveals key insights into parametric and keyword search

08/10/2022

To bridge the supply-and-demand gap in the marketplace for warehouse space, many companies created a system to meet those short-term needs of B2B interactions. That's how FLEXE, Flowspace, and SpaceFill were created.

In transportation, cargo trucks in the U.S. spend more than 20% of their travel time with empty or unfilled loads, an example of underutilized asset capacity. That’s where Convoy, with its Automated Reloads program, helps these trucks maximize their utilization.

B2B Sharing Economy platform arrangements allow companies to be agile by providing a wealth of resources to meet immediate, short-term capacity needs in a pinch.

The B2B sharing economy offers greater speed and flexibility for small business.

08/08/2022

Technical search empowers technical users to sort through hundreds or thousands of products to find the right one. Fully 65% of all design engineers ranked search engines as the most important, most accessed resource for information. Indeed, a well-functioning technical search is critical.

Read our white paper to learn how to remove technical search obstacles to better meet users’ expectations.

Technical search is a tool that helps technical users sort through hundreds or thousands of products to find a specific item. Here's a whitepaper about it.

08/03/2022

The traditional procurement flow for B2B transactions is inconvenient: You place orders with suppliers, wait for invoices in the mail, and use paper checks or online payment portals to complete transactions. These methods are unsatisfying, as B2B transactions increasingly occur over digital platforms.

Consider bringing the consumer-to-business (C2B) payment features to B2B E- commerce platforms.

Data shows sellers looking to serve B2B customers need to pay attention to the digital checkout experiences as more sales are taking place via digital channels.

08/01/2022

This Case Study describes how Big Zeta improved the user experience on Abracon’s website, letting customers find what they need with minimal distractions and clicks. Better conversions and potential sales leads followed.
“The interaction between Big Zeta and ourselves has proved to be a great success,” Abracon CEO Michael Calabria says. “We have been able to see a better customer journey on our website and have seen increased metrics for customer time and interaction on our website.”
The best part? “Parametric Search has enhanced our customers’ experiences,” he says. Check it out!

With Big Zeta, Abaracon has been able to see a better customer journey, and has seen increased metrics for customer time and interaction on our website.

07/27/2022

Learn how B2B works, the difference between B2B and B2C, and the B2B Marketing strategies that are most effective in 2022. These tips from professional marketing experts will help you reach your target audience.

Not everyone has a clear understanding of the difference between marketing to individuals and marketing to

07/25/2022

"What drew us even closer to Big Zeta was the direct experience and clients they’d worked with. It reduced the learning curve,” says Christopher Stabile, Corporate Marketing Communications Director at Micross, a trusted source for aerospace, defense, space, medical, and industrial markets. “We were impressed with the extensive and overall knowledge base of the Big Zeta team.”

Check out this Case Study about how Big Zeta implemented Micross's keyword search to improve the findability of the company’s products and services.

https://buff.ly/3nCSdtn

Know why Micross, a trusted source for aerospace, defense, space, medical, and industrial markets, chose Big Zeta to implement keyword search on their website.

07/20/2022

Data show that TikTok attracts a wide range of age groups who actively use the app. Don’t miss this opportunity to engage with potential consumers. If your brand seeks to expand the audience for your videos, learn how to use the TikTok Algorithm to your advantage.

In just four short years, TikTok has become one of the most popular apps in the world.

07/18/2022

Join the conversation as Kylie Wangenheim, Account Director at Big Zeta, and Steve Cholas, Big Zeta Vice President of Global Business Development, discuss digital transformation and the need to humanize the digital experience.

Learn why it’s critical to get found quickly online, capturing users by providing the right answers and resources, as Steve and Kylie share their expertise on this video about digital transformation in electronics.
https://buff.ly/3ye2pxb

Join the conversation as Kylie Wangenheim, and Steve Cholas, discuss the importance of digital transformation and the need to humanize the digital experience.

07/13/2022

In the post-pandemic digital landscape, customers are smarter, have more choices at their fingertips, and less patience. Learn about the digital marketing trends you can implement today.

The digital space is ever-changing. Check out our 6 digital marketing trends that you should implement in your small business in 2022!

07/11/2022

An engineer’s ability to quickly find a product on a supplier’s site is a key factor in the designer-vendor relationship. After Google, website searches were the next go-to finding route when someone visits a manufacturer’s or distributor’s website. It is important that engineers have quick access to technical documentation, including datasheets, application notes, and reference designs.

Check out this eBook to learn how to transform your website into a digital salesperson.

https://buff.ly/3xZJGoO

Product findability and product finding tools in the electronics industry can reach a global audience and has an ROI that is too great to ignore. Know more now.

07/06/2022

SEO campaigns can be different for B2B and B2C companies. Read on to understand how your SEO strategy can help you crush your goals this year!

https://buff.ly/3Qx64Pd

07/04/2022

Nothing frustrates users more than seeing No Results, Not Found, or a list of irrelevant results when they search on your website. Optimize your search now to prevent a higher bounce rate and a loss of audience.

Learn why site search matters in 2022 and define a roadmap for the most important improvements you need to make, starting with search analytics. Read our blog!

https://buff.ly/3ymspYE

Search results page is a critical touchpoint on your site where customers are asking questions, but is it delivering results? Deliver results with Big Zeta.

06/29/2022

The pandemic ushered in a period of change for businesses, including a transformed electronics industry. Learn more about the impact of covid-19 on the electronics industry.

Online schools and home offices created higher than usual demand for electronics. As a result, the electronics industry was the biggest winner of COVID-19.

06/27/2022

When designing product pages, do you know the assets that engineers consider the most valuable? Optimize your pages with these tips!

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Designing a product page for an engineering audience can be difficult. Prioritizing assets is critical to building out engineering friendly product pages.

06/24/2022

These site search trends are must-haves for all E-commerce websites, especially for electronics companies. Learn how to add an optimized site search to your website with Big Zeta!

Get your site search ready for 2022 with our expert list of site search trends! From personalization to voice search, optimization, and more!

06/22/2022

Connectivity, data, B2B2C are among the trends shaping the electronics manufacturing industry. Focus on these high-end innovations in your business strategy to ensure continuous customer satisfaction.

Manufacturing companies have a massive task in ensuring consumer satisfaction by focusing on high-end innovation and working closely with other tech...

06/20/2022

Listen in as Steve Cholas, Big Zeta Vice President of Global Business Development, and Kylie Wangenheim, Business Development Manager at Big Zeta, talk about creating a more human experience in a digital world.

Join the conversation as Kylie Wangenheim, and Steve Cholas, discuss the importance of digital transformation and the need to humanize the digital experience.

06/17/2022

Not all search engines are created equal. Keep a close eye on these metrics to measure ROI for a good engine on your website!

Next time the boss asks you whether it makes sense to invest in site search, your answer should be Hell Ya! And here is the proof.

06/15/2022

Don’t spend another dime on B2B strategies without defining a clear direction for . Learn how to funnel your digital marketing budget to the right investment!

Are you planning your marketing strategy for 2022? Here's how to create a strategy around your B2B digital marketing budget through analysis of your goals.

06/14/2022

Manufacturers often make the mistake of creating a dead-end user experience with no clear CTA. Discover these four key strategies to drive your E-commerce sales to the next level.

https://buff.ly/3xN9HsL

Keep your users engaged, create a better experience, and provide actionable insights with these 4 ways to optimize your E-Commerce platform for B2B users.

06/13/2022

You cannot create an exceptional user experience for your customers without a sleek and effective website design. Big Zeta can help you balance aesthetics and function. Check out our website to learn more.

https://buff.ly/3wDUW9M

Engage customers with sleek website design. Big Zeta B2B website design reflect the latest personas, buyer’s journey maps, and website audits.

06/09/2022

B2B E-commerce has gained massive popularity in 2022. We at Big Zeta have built sophisticated websites for leading manufacturers. Send us a message today and we’ll help you start revolutionizing your own site.

Covid has boosted e-commerce and shown consumers the advantage of shopping from home, but also put demand on e-tailers to keep up with the latest trends.

06/07/2022

More than 2 out of 5 manufacturers (42%) have adopted an E-commerce platfom. As a manufacturer, it’s worth considering building your B2B e-commerce site today. Read on to learn more!

Not sure if eCommerce is the right move for your manufacturing business? We've gathered some information to help you decide.

06/06/2022

Japanese electronics companies are known for the quality of their electronics components. Unfortunately, Western electronics buyers have other concerns about Japanese electronics manufacturers. In this ebook, learn about the state of localization of Japanese websites and supporting digital touchpoints, and how Japanese companies are bridging the divide between a Japan-centric and a Western-centric digital presence. Download for free today!

https://buff.ly/3x8Gb0d

Big Zeta have worked with some of the largest electronics manufacturers and industrial companies in Japan to localize their websites for Western audiences.

06/01/2022

Consumer-focused B2B websites include a strong on-site search engine so your customers can easily find what they’re looking for. Learn the best practices for on-site search for B2B websites.

B2B customers expect the same level of sophistication and convenience that they find on consumer-focused websites. In this post, we share 7 ways to up-level your B2B site search.

05/30/2022

Check out this “Real Talk” video, as host Rob Tavi discusses the revitalization of media platforms within the industry with Big Zeta Vice President of Business Development Steve Cholas.

https://buff.ly/3wmDdoC

In this episode of Real Talk with Rob Tavi, Big Zeta VP of Business Development and Dynamic Range Labs Managing Director Steve Cholas sits down with Rob Tavi.

05/26/2022

“It’s been a great, non-static way to represent our products, as well as a great presentation tool in front of customers in the digital space.” Learn how Big Zeta built a Virtual Sample Kit for E-T-A that vastly improved their sales experience!

https://buff.ly/3LYUKb7

E-T-A, circuit breaker manufacturer and circuit protection supplier, chose Big Zeta for their virtual sample kit in English and German with 3D spin technology.

05/25/2022

The buyer’s journey is constantly changing, adapting to new technologies and strategies. Don’t get left behind! With BigZeta’s data services, you’ll be sure to stay on top of trends and maximize the data while creating a better experience for your customers.

Big Zeta offers data services for the changing times. Through smart data strategies, we help you create a better experience for your customers.

05/23/2022

Ensure you're giving maximum value to every visitor on your website. Learn the must-have technical resources on your product pages that every engineer wants!

https://buff.ly/39lgyQx

In this article, know what engineers are exactly looking for, when they are on your website and searching for technical documentation.