Hero Marketing Agency

10/16/2026

Your marketing budget has 3 jobs. Is yours doing all of them?

1️⃣ Demand capture: being there when someone is already searching for you right now
2️⃣ Top of funnel: getting known before they need you
3️⃣ Content: building the trust that makes them choose you

How you split it isn’t one-size-fits-all. It depends on:
📅 How old your brand is
📍 How long you’ve been in your market
👥 How many people already know you

If you’ve been in your market 10+ years, you can often spend less on demand capture and put more into top of funnel and content, so the phone rings before the need even hits.

A new brand and an established brand shouldn’t have the same budget split. If yours hasn’t changed in years, it’s time for a conversation. 👇

DM "budget" and we'll send you our custom Hero 2027 Marketing Budget Spreadsheet. It's a plug and play template and will really shed light on what is and isn't working in your business.

10/15/2026

Why Spend More? Spend Smart!

More budget doesn't fix a marketing problem. It usually makes the problem more expensive.

We see it all the time. An operator is spending 4.5% over where the business could be doing well, because the default move is to throw more money at it.

Money that goes out without a plan behind it chips away at the value of the company you've spent years building.

Our team runs on a rule that came straight from the trades: protect the dollar. If a dollar doesn't need to be spent, it stays in your business.

10/14/2026

1% better booking rate = real money. 💰

Our client went from 14% of revenue on marketing → 11% → aiming for 9.9% next year.

If you sell at 7–8x EBITDA, every point you cut from marketing spend adds to what your business is worth.

Thinking about exiting someday? Start now. It all flows downstream. 👇

If you missed our latest Masterclass on Budgeting for 2027 DM "Budget" below and we'll send you our 2027 Budgeting Template for free.

10/12/2026

Fractional CMO used to sound like something reserved for private equity and finance. Home service companies need that level of marketing leadership too.

The difference is how deep it goes. We work with your core leadership team so marketing is built into your daily operations, and that's the part most agencies never touch.

We're not in your building 40 hours a week, and we don't need to be. We know our side of the work and your team knows theirs. Our job is to connect the two.

The result is time back, money saved, and a clear view of what your marketing is doing for you.

10/10/2026

It's budgeting season for our Hero clients, and that means agility and planning for the new year.

Don't cross your fingers and hope things change next year. Talk with our team today to strategically plan for the new year.

And in case you missed it, follow our YouTube for our Market Like a Hero 2027 Budgeting Masterclass dropping soon!

10/06/2026

Growth is impressive. Helping others find success from your wins is legacy!

09/30/2026

There’s a big difference between hiring another marketing vendor and having someone in your corner who understands the business.

That’s why we built Hero’s Fractional CMO approach specifically for growing trades businesses. We get into the numbers, understand the seasonality, hold marketing accountable, and help owners make smarter decisions about where they’re going next.

We’re not just here to run your marketing. We’re here to help you build a better business.

09/27/2026

One of the biggest frustrations for trades business owners is inconsistency. One month the phones are ringing, the next month everyone is scrambling to figure out why they aren’t.

That’s exactly why we built Hero differently.

We don’t just run ads or check boxes. We work alongside owners to understand the entire business, connect marketing to revenue, identify what’s actually driving growth, and build a strategy that gets more predictable as we learn.

Trades businesses deserve a marketing partner who understands the business behind the leads. That’s the Hero approach.

09/26/2026

09/25/2026

Not all of our work is home services—and we had a lot of fun with this one.

We just wrapped a brand-new website for Kraus Capital Management, bringing a cleaner, more modern digital presence to a firm with 27+ years of experience in the financial industry.

Different industry. Same Hero approach.

Visit the new site here --> https://krauscapital.com

Understand the customer. Clarify the message. Build around conversion. Make the brand look as good online as the company is in real life.

Our roots run deep in HVAC, plumbing and the trades, but great marketing strategy isn’t confined to one industry. We’ve spent 21 years working across over 80 industries—and projects like this are a great reminder of how much we enjoy bringing that experience to the table.

Congrats to the Kraus Capital team on the new site! We enjoyed building this one 👍