Ten Golden Rules

Ten Golden Rules An Internet marketing agency helping law firms develop strategic marketing solutions that drive web traffic and increase sales. http://tengoldenrules.com
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Is your law firm showing up where potential clients are looking?Today, clients may find you through Google, Maps, review...
08/31/2026

Is your law firm showing up where potential clients are looking?

Today, clients may find you through Google, Maps, reviews, YouTube, paid ads, Ai search—or a referral they research online before calling.

Join our Founder & CEO, Jay Berkowitz for The Ten Golden Rules of Online Marketing 10.2 and see how these channels work together, what’s working for law firms today, and where you should focus your marketing efforts.

📅 Wednesday, September 2 | 12:00 PM ET

👉 Register here:
tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…

Great meeting today with The Strategic Forum, alongside an impressive group of South Florida business and community lead...
08/28/2026

Great meeting today with The Strategic Forum, alongside an impressive group of South Florida business and community leaders, including Dan Gropper, Dean of the FAU College of Business; Dr. Kevin Cox, Director of the FAU Entrepreneurship Institute; Boca Raton Mayor Andy Thomson; and many others!

08/28/2026

🤖 Ai is powerful—but can it replace human connection?

In this episode, Ted DeBettencourt of Juvo Leads shares why his team still relies on human-powered chat to turn leads into signed clients—and where Ai can fall short.

💬 Ai may handle the first few questions, but when conversations get complex, empathy and genuine human connection can make all the difference.

🎙️ Tune in to Optimizing Leads to Signed Clients with Ted DeBettencourt of Juvo Leads and hear how law firms can balance technology with the human touch.

👉 Listen here: tengoldenrules.com/captivate-podcast/210-optimizing-leads-to-signed-clients-with-ted-debettencourt-of-juvo-leads

There’s plenty of online marketing advice for law firms. The more important question is what’s actually working today.Jo...
08/27/2026

There’s plenty of online marketing advice for law firms. The more important question is what’s actually working today.

Join our Founder & CEO, Jay Berkowitz for The Ten Golden Rules of Online Marketing 10.2, where he’ll share real law firm examples across Search Engine Optimization (SEO), Google Maps, reviews, paid advertising, video, websites, content, and Ai search.

See how these strategies work together, where the biggest opportunities are, and where your firm should focus its time and marketing budget first.

📅 Wednesday, September 2 at 12:00 PM ET

Register here:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…)

🎙️Turning More Leads Into Signed ClientsGetting more website traffic is only part of law firm marketing. What matters ne...
08/26/2026

🎙️Turning More Leads Into Signed Clients

Getting more website traffic is only part of law firm marketing. What matters next is how easily prospective clients can find, contact, and communicate with your firm.

In this episode, our Founder & CEO, Jay Berkowitz and Ted DeBettencourt discussed what years of A/B testing show about conversion, the growing use of text and messaging, how Ai is changing search, and why firms should respond through the communication channel a prospect has already chosen.

They also discussed changes to Google Screened Local Service Ads (LSA) and where human interaction still matters in the client experience.

🎧 Listen to Episode:
(tengoldenrules.com/captivate-podcast/210-optimizing-leads-to-signed-clients-with-ted-debettencourt-of-juvo-leads)

When someone needs an attorney, will they find your firm?Today, potential clients may search Google, check Maps and revi...
08/21/2026

When someone needs an attorney, will they find your firm?

Today, potential clients may search Google, check Maps and reviews, ask ChatGPT, watch YouTube—or get a referral and research the attorney online before making the call.

The question is: Does your firm show up where they’re looking—and does what they find give them a reason to choose you?

Join our Founder & CEO, Jay Berkowitz, live on Wednesday, September 2 at 12:00 PM ET for The Ten Golden Rules of Online Marketing 10.2: A Proven Process for Growing Your Law Firm.

Jay will share practical strategies and real-world law firm examples of what’s working now—and where firms should focus to improve their online visibility and generate more opportunities.

👉Register for the live event:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…)

08/20/2026

📞 What happens when your intake team puts a potential client on hold?

Law firm owner and intake expert Rob Levine has tracked this over 25 years: some callers hang up.

Think about the person on the other end. They’ve just been in a serious accident, they’re worried about their car, work and family, and they’re calling your firm because they need help.

Being placed on hold can send the wrong message at exactly the wrong time.

In this episode, Rob explains how his firm uses intake data, call routing and response systems to reduce missed opportunities and convert more of the leads they’re already paying for.

🎧Listen to the episode:
(tengoldenrules.com/…/209-awesome-presentation-building-a-high-performance-intake-system-for-law-firms-recorded-at-tgr-live-2026)

Stop Losing the Leads You Already Paid ForYou may not need more leads—you may need to convert more of the leads you alre...
08/18/2026

Stop Losing the Leads You Already Paid For

You may not need more leads—you may need to convert more of the leads you already have.

In the #1-rated presentation from TGR Live! 2026, law firm owner and intake expert Rob Levine shares how his firm improves intake with faster response, smarter call routing, persistent follow-up, better KPIs, team incentives, and Ai.

If your firm is investing heavily in marketing, this episode will help you get more signed cases from those marketing dollars.

🎧 Listen here:
(tengoldenrules.com/…/209-awesome-presentation-building-a-high-performance-intake-system-for-law-firms-recorded-at-tgr-live-2026)

If you market a law firm online, a lot has changed.Google looks different. Ai is changing how people search. Maps, revie...
08/17/2026

If you market a law firm online, a lot has changed.

Google looks different. Ai is changing how people search. Maps, reviews, video, Search Engine Optimization (SEO), Google Screened Local Service Ads (LSA) and Pay Per Click (PPC) all influence how potential clients find and choose a law firm.

Join our Founder & CEO, Jay Berkowitz on Wednesday, September 2 at 12:00 PM ET for:

The Ten Golden Rules of Online Marketing 10.2
A Proven Process for Growing Your Law Firm

He'll share real-world law firm case studies, what’s working today, and practical steps you can use to strengthen your online presence and generate more opportunities.

👉Register for the live event:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2)

08/13/2026

What If Ai Could Handle Your Routine Calls?

Law firm phone lines can quickly become overwhelmed with calls from adjusters, medical providers, lien holders, and other routine inquiries.

On the latest Ten Golden Rules podcast, our Founder & CEO, Jay Berkowitz talks with Matt McCarren of HelloCounsel.ai about how custom Ai voice agents can handle these repetitive calls within a firm’s existing systems—freeing your team to focus on clients and higher-value work.

🎙️Listen to the full episode:
(tengoldenrules.com/…/208-yes-ai-agents-can-answer-the-phone-for-law-firms-meet-matt-mccarren-of-hellocounselai-on-scaling-law-firm-operations-with-ai)

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33431

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