10/16/2026
One day at the Barbican, and our pod in Basecamp barely had a quiet moment.
A colour analyst, ice cream, and ch*****ne to celebrate being named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Accessibility, kept the traffic coming. The conversations made it worth every minute.
Two themes came up again and again. Teams want to catch accessibility issues earlier, well ahead of the yearly audit, with pre-publish checks and the code checker front of mind. AI search visibility was the other, with teams already calling it a priority for 2027.
Huge thanks to Gregory Elmes, Matt Gosling, Toby Donnison, Peter Collins, Kasei Taylor and André Pereira for representing Siteimprove, and to Optimizely for a great event.
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