10/20/2026
I don’t want to see the same o’social media from the past but I also don’t want to see the perfection and curated version of social now. Where should we be? Idk. But I know that building trust, being human, making mistakes, creating something unique, self-expression, and brand voice are all good things. I want to see your brand. I want to see you. I want to see why you are different from the rest. I want to hear your voice. Your unique voice. Call me crazy but I believe in the value of being a unique small business (even if your industry is saturated - you are unique).