80/20 Agency

80/20 Agency A boutique branding agency focused on creating your brand identity, design, and messaging.

09/18/2026

We love IU!

09/14/2026

Someone has to hold it down in Bloomington, and we are so glad it is us!

09/12/2026

Gameday in Bloomington meant brand pop-ups everywhere.

- Ariat brought free hats, bandanas, and coozies to campus, off their new campaign with IU QB Josh Hoover and NFL QB Brock Purdy.
- Lands’ End let fans customize their own tote downtown.
- Dr Pepper, official CFP sponsor, painted a mural and ran a game for merch.

Pop-ups turn a national ad into something you can touch, wear, play.
That’s brand experience. And it’s what people remember.

09/05/2026

We had an eventful day working in Bloomington!
• Lands' End Tote bag pop-up
• Shopping on Kirkwood The Indiana Shop
• Meeting with Thryv Therapeutics Inc.
• Lunch Nick's English Hut
• Dr Pepper pop-up
Go Hoosiers!

09/02/2026

Coach Cig doesn’t smile. State Farm built a whole ad on it 😐

Indiana’s Curt Cignetti is 27-2, freshly crowned and now starring with Jake from State Farm. The whole spot works because it leans into his actual sideline personality instead of inventing a new one.

The best celebrity partnerships do not manufacture a story. They build off the reputation and personality that the audience already knows.

08/28/2026

Week 1 ✅ 
Check out these wildly creative creator campaigns for Influencer Marketing.

Thank you to Anna Campbell for sharing her insights as Brand Manager Cheez-It with the Brand Management Practicum class.

08/27/2026

Back in class for another amazing year!

08/26/2026

American Eagle is not betting on one back-to-school trend. They are betting on all of them at once.

Low-rise denim with country star Ella Langley. A five-year deal with World Cup star Lamine Yamal. The Mall Diaries, a nostalgic content series built for a mall culture Gen Z never lived through. Plus sorority rush Tok activations at schools like Alabama and Florida.

One trend used to carry back to school. Now it takes a portfolio, because that is how Gen Z actually shops.

The 80/20 take: meet your audience everywhere they already are, not where you wish they were.

08/17/2026

For the Rare Beginnings perfume launch, Rare Beauty by Selena Gomez turned a billboard into a real experience: stop, roll on the scent, talk about it. The out-of-home moment became the social content.

Proof that attention follows participation. Give people something to do, not just something to look at.

08/13/2026

The ✨80/20 Take✨ on the “Marketing Budget” video trend!

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Bloomington, IN
47401

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+18123696199

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