80/20 Agency

80/20 Agency A boutique branding agency focused on creating your brand identity, design, and messaging.

08/28/2026

Week 1 ✅ 
Check out these wildly creative creator campaigns for Influencer Marketing.

Thank you to Anna Campbell for sharing her insights as Brand Manager Cheez-It with the Brand Management Practicum class.

08/27/2026

Back in class for another amazing year!

08/26/2026

American Eagle is not betting on one back-to-school trend. They are betting on all of them at once.

Low-rise denim with country star Ella Langley. A five-year deal with World Cup star Lamine Yamal. The Mall Diaries, a nostalgic content series built for a mall culture Gen Z never lived through. Plus sorority rush Tok activations at schools like Alabama and Florida.

One trend used to carry back to school. Now it takes a portfolio, because that is how Gen Z actually shops.

The 80/20 take: meet your audience everywhere they already are, not where you wish they were.

08/17/2026

For the Rare Beginnings perfume launch, Rare Beauty by Selena Gomez turned a billboard into a real experience: stop, roll on the scent, talk about it. The out-of-home moment became the social content.

Proof that attention follows participation. Give people something to do, not just something to look at.

08/13/2026

The ✨80/20 Take✨ on the “Marketing Budget” video trend!

08/10/2026

Monday Marketing Minute: three moves worth sixty seconds.

1. Netflix promoted The Last House with a billboard someone was actually living inside. Out-of-home works when it gives people something to talk about, not just something to look at.

2. Nike skipped the single mega-influencer and did brand deals with an entire sorority. One creator rents you attention. A community lends you trust.

3. Hot Girl Pickles built the brand with its audience before there was a product to sell. Demand first, inventory second. That order matters more than most launch plans admit.

The pattern: attention follows participation. Give people a role, not just an ad.

Which one would you steal for your brand?

Address

Bloomington, IN
47401

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18123696199

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