Streamworks

06/29/2026

USPS® postage rates change on July 12th.

The 2026 Mailing & Postage Guide, created exclusively by Streamworks, includes updated First-Class Mail® and USPS® Marketing Mail® rates, mailing specifications, permit information, and practical tips to help you get the most from your mail budget.

Be ready before your next mailing.

Direct Mail Postage Guides | Streamworks https://na2.hubs.ly/H06mplQ0

05/05/2026

What Happens After a Website Visit? Retargeting the Visitors Who Leave

Most B2B and nonprofit websites lose 98% of visitors on the first try. Here's how retargeting brings them back, with healthcare and fundraising examples.

04/22/2026

✨ Want to save 5% on postage?

Make your mail impossible to ignore.

The 2026 USPS Tactile, Sensory & Interactive (TSI) Promotion is live, and interactive mail like this qualifies for savings.

✔ Scratch-off mailers
✔ Zipper mailers

Both create hands-on engagement your audience can’t ignore and both unlock the 5% discount.

Stand out in the mailbox and save while doing it.

👉 https://na2.hubs.ly/H04zvDd0

04/13/2026

📅 Your 2026 USPS Promotions roadmap is here — and several discount windows are already open.

This year's program is packed with ways to save on postage:
✉️ Tactile, Sensory & Interactive (TSI) — Jan 1 – Jun 30 | 5% discount
📱 Integrated Technology — Any 6 consecutive months | 5% discount
🔁 Continuous Contact — Apr 1 – Dec 31 | 5% discount
✉️ First-Class Mail Advertising — Sep 1 – Dec 31 | 5% discount
📚 Catalog Insights (NEW!) — Aug 15, 2025 – Jun 30, 2026 | Up to 10% discount
➕ Stack Informed Delivery (+1%) and/or Sustainability (+1%) on top of any base promotion for up to 7% total savings.

The catch? Most promotions require pre-approval, physical samples, and registration So the time to plan is now.
👉 Let's talk strategy: https://na2.hubs.ly/H04zs4B0

04/07/2026

The Difference Between Good Mail and Profitable Mail

One of the fastest ways to reduce direct mail return on investment is to treat your entire file the same. Segmentation is not about complexity. It is about relevance.

At a minimum, segmentation should consider:
• Recency of engagement
• Frequency of purchase or donation
• Geographic considerations

More advanced strategies may incorporate modeled likelihood scores or predictive analytics.

Segmentation improves:
• Response rate
• Average order or gift size
• Cost efficiency
• Long term value

It also reduces waste, which matters even more as postage and production costs rise. Mass messaging worked when mailboxes were less competitive. Today, relevance wins.