The Good Kids

The Good Kids The Good Kids is a Midwest brand studio that helps good ideas stand out through strategic brand expe

Warm enough for the mom planning a magical Saturday. Polished enough for the bank writing the sponsorship check.Most bra...
08/07/2026

Warm enough for the mom planning a magical Saturday. Polished enough for the bank writing the sponsorship check.

Most brands split the difference and lose both.

With a strategic blueprint, we learned that the mom and the bank want the same thing: a city people choose to stay in.

Read all about it:

Red River Market. ChristkindlMarkt. Night Bazaar. Log the Sauna.Folkways had sub-brands people loved and a parent brand ...
08/06/2026

Red River Market. ChristkindlMarkt. Night Bazaar. Log the Sauna.

Folkways had sub-brands people loved and a parent brand nobody could name, which means building recognition four separate times.

Now they all live under one very recognizable and distinct roof maximizing their reach and brand power across the entire region.

Read our latest case study to get the scoop:

Your customers walk away from your event, your store, your office feeling something specific.Does your digital brand mak...
08/04/2026

Your customers walk away from your event, your store, your office feeling something specific.

Does your digital brand make them feel that same thing before they arrive?

Folkways throws some of the warmest, most magical community experiences in Fargo-Moorhead.

But their visual brand felt cool and plain. People had to show up in person to experience the true magic in their work.

Now that's a problem of the past.

See our latest case study on how we fixed it:

Don't miss out on reading all about Gabe! A mascot wasn't in the original scope for Built on Grit. It showed up mid-proc...
08/04/2026

Don't miss out on reading all about Gabe!

A mascot wasn't in the original scope for Built on Grit. It showed up mid-process, and turned out to be one of the best parts of the exhibit.

Meet Gabe: the character now welcoming every visitor, young and old, into North Dakota's business history.

Read his story here: https://www.thegoodkids.co/cases/built-on-grit/

We have a fun surprise for you today...A bonus episode of Brand In Motion is now available on Spotify ✨Back in May, we h...
07/21/2026

We have a fun surprise for you today...

A bonus episode of Brand In Motion is now available on Spotify ✨

Back in May, we hosted a LIVE podcast from the very new stage at Eclipse with their very own, Jared Shoults & Mike Frohlich at IABC.

They open up about the very first napkin sketch idea to how the successfully involved multiple owners throughout the branding journey.

Listen now: https://open.spotify.com/episode/3YwkAVtBFF8zP1UiqNkX4Q?si=231954209a7a44f6

How do you brand 17 businesses, 100+ years of history, and a dozen different industries under one idea?It takes some gri...
07/13/2026

How do you brand 17 businesses, 100+ years of history, and a dozen different industries under one idea?

It takes some grit. ;)

For our latest project, the common thread for all the moving parts was grit.

Naturally, it became the name, the theme, and the whole visual world of the exhibit.

Get the deets here: https://www.thegoodkids.co/cases/built-on-grit/

"Fast" and "strategic" don't usually show up in the same sentence.But we made 'em work together!We had one month to buil...
07/09/2026

"Fast" and "strategic" don't usually show up in the same sentence.

But we made 'em work together!

We had one month to build a brand — name, identity, mascot, exhibit design — from scratch, before opening day.

Wanna see how it came together?

Read the case study: https://www.thegoodkids.co/cases/built-on-grit/

North Dakota just got its first-ever business hall of fame. And we got to build the brand behind it!Built on Grit, creat...
07/07/2026

North Dakota just got its first-ever business hall of fame.

And we got to build the brand behind it!

Built on Grit, created for Dakota Business Lending, now lives at the Harold Schafer Heritage Center in Medora, ND.

Inside: the stories of 17 businesses and over 100 years of North Dakota entrepreneurship, brought to life through a brand identity, exhibit design, and a mascot named Gabe.

See how it all came together: https://www.thegoodkids.co/cases/built-on-grit/

If you're heading to Medora this week, we'll see you there!Ben has a booth outside in the Vendor Corner at the Medora's ...
06/30/2026

If you're heading to Medora this week, we'll see you there!

Ben has a booth outside in the Vendor Corner at the Medora's America 250 Celebration.

And if you haven't grabbed the cuztomizable North Dakota 250th logo kit yet, now's the time. It's free, fully customizable. It's not too late to add it as a celebratory page banner or profile picture!

(Heck, lets celebrate all year long!)

Get it here: https://www.thegoodkids.co/cases/north-dakota-250/

Look closely at the "250" and you'll find Teddy Roosevelt hidden inside it.This customizable North Dakota logo is patrio...
06/29/2026

Look closely at the "250" and you'll find Teddy Roosevelt hidden inside it.

This customizable North Dakota logo is patriotic, it's North Dakotan, and it's free to download and make your own!

Have at it: https://www.thegoodkids.co/cases/north-dakota-250/

Address

401 E Broadway Avenue, Suite 300W
Bismarck, ND
58501

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17015950202

Website

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