08/28/2026
Ever notice more people finding you online but fewer actually clicking through to your website? You're not imagining it. Zero-click searches (where Google just answers the question on the results page) now make up 68% of searches in the US.
The good news: this doesn't mean your website stopped mattering. It means AI tools need a real website to pull answers from in the first place, and a site with clear, well-organized content is what gets cited. We break down what's actually happening and what small businesses can do about it in our latest post. Link in comments/below!
https://mooretechsolutions.com/does-your-website-still-matter-zero-click-era/
Zero-click searches now top 68% in the US. See what that means for small business websites and how to adapt in 2026.