01/10/2026
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For this project, I developed a cohesive suite of marketing and visual assets for EllieMD, a virtual wellness platform focused on personalized, guided care. The goal was to translate complex medical and wellness services into clear, approachable, and emotionally resonant visuals that build trust and confidence.
My work included brand-aligned promotional graphics, educational layouts, before-and-after storytelling visuals, QR-driven engagement materials, and print-ready collateral for in-person and digital use. The design system balances warmth and professionalism, using clean typography, calming color palettes, and structured layouts to support clarity and accessibility.
This project emphasizes user-centered communication, ensuring that potential patients feel seen, supported, and informedβwhile maintaining the credibility required in a healthcare and wellness space.
