Parrot Analytics

12/11/2025

How much did 'Stranger Things' really move the needle for Netflix?

The Los Angeles Times leverages Parrot Analytics' Streaming Economics data to break down how the show not only shaped Netflix’s brand but also drove measurable acquisition, retention, and long-term franchise value.

"From 2020 to the second quarter of 2025, 'Stranger Things' earned more than $1 billion in global streaming revenue for Netflix and was responsible for more than 2 million new subscriber acquisitions, according to estimates from Parrot Analytics, which tracks streaming data."

Read the full story:
https://hubs.ly/Q03XV_hN0

12/08/2025

How do you turn a kids’ hit into a global franchise? 🐞🌍

Our latest case study reveals how Miraculous drives global strategy and brand growth with Parrot Analytics' data.

Elevated partner conversations, validated global brand positioning, and prepared for global strategic growth - that's the power of Parrot Analytics entertainment analytics platform.

🔗 Read the full case study: https://hubs.ly/Q03WZCfN0

12/06/2025

Great energy at Inter BEE at the Makuhari Messe in Chiba, Japan. 🇯🇵✨

Thank you to our partners at NEC Corporation and to everyone who stopped by to explore how demand, travelability, and valuation data can power tomorrow’s content strategies.

12/04/2025

Exciting week in Doha. 🎬✨

At the inaugural Doha Film Festival’s Industry Days, we had the opportunity to take the stage and share how Parrot Analytics can guide smarter film financing decisions — and to celebrate our newly announced partnership with the Qatar Film Committee.

"The partnership was announced during the inaugural Doha Film Festival‘s Industry Days, which saw a flurry of announcements including the launch of a regional rebate on production offering up to 50% in cash, production deals with U.S. studios NEON, Miramax and Sony and with Hollywood’s post-production and VFX giant Company 3 to set up a post-production and VFX studio in Doha."

All of this sends a clear message: Qatar is positioning itself as a serious global player in content creation, with data-driven decision-making at the center of its strategy.

Proud to support this next chapter for the region.

12/01/2025

Qatar just became the first country in the MENA region to adopt a fully data-driven national film financing strategy — powered by Parrot Analytics.

"Under the partnership, the Film Committee will embed Parrot Analytics‘ predictive analytics into every investment decision, transforming how content is selected, developed, and marketed.”

Read the full story: https://hubs.ly/Q03W6lMd0

11/24/2025

Parrot Analytics data shows that HBO titles account for only 14% of the Warner Bros. Discovery streamer's content library, yet they drive over 18% of the audience demand.

This is a masterclass in leveraging quality over quantity. In the streaming wars, where everyone is chasing scale, HBO proves that high-prestige, culture-shaping content translates directly into audience pull and brand loyalty at an unmatched rate.

Read the full Observer article: https://hubs.ly/Q03VF-tD0

11/24/2025

According to Parrot Analytics Streaming Economics data cited in a recent The Economist article, the Narcos franchise and its follow-up shows command a massive 40% of Netflix’s revenue from its Latin American crime titles.

This statistic underscores the incredible, sustained dominance of a single, powerful brand in driving platform revenue.

11/17/2025

How the 2025 Major League Baseball (MLB) Postseason Reached New Heights ⚾📈

The 2025 Major League Baseball (MLB)'s dramatic uptick in demand, both globally and domestically, began around the end of September and accelerated right through to the decisive Game 7 of the World Series.

As the chart shows, the ramp-up in demand begins near the start of the Wild Card round (~Sept 30), and then steadily climbs, eventually peaking in early November. The dotted trend line (showing +137.7 % growth) underscores an event-series that substantially outperformed the average sports-property benchmark in this period, as well as outperforming exceptional global sport leagues, such as the English Premier League across the same time.

According to MLB’s own press-release, Game 7 of the 2025 World Series averaged 51 million viewers across the U.S, Canada and Japan, the highest mark for any MLB game globally in 34 years. Canada and Japan mattered especially: Canada’s English-language broadcast pulled in an average of 11.6 million for Game 7 alone, the most-watched English-language telecast in that country outside the Winter Olympics.

11/14/2025

Could a Paramount–Warner Bros. Discovery tie-up reshape distribution - and what does Parrot Analytics data say?

“In August, Paramount+ was looking like good value in terms of the demand for its content relative to the monthly cost. HBO Max was looking a bit overpriced relative to the competition—and that has only gotten worse since they announced further price increases,” Christofer Hamilton, industry insight manager at Parrot Analytics, told Observer.

HBO Max most recently raised prices in October. Its basic ad-supported plan now costs $10.99 per month, while its ad-free tier runs up to $20.99. Paramount+ is cheaper, with its ad-supported plan at $7.99 and its ad-free tier at $12.99. Hamilton estimates that the demand for a hypothetical HBO Max/Paramount+ bundle would support a “market competitive” price of around $21 per month."

Read the full Observer story:

As Paramount and WBD explore a merger, analysts weigh what it could mean for HBO Max, Paramount+ and the future of streaming.

11/12/2025

Why does the National Football League (NFL) command over $12 billion a year in media rights?

Because demand drives dollars — and no league generates or monetizes demand like the NFL.

In our recent Parrot Analytics webinar with The New York Times journalist and author of 'Every Day is Sunday', Ken Belson, we explored how fan engagement and media rights scale together across global leagues. The NFL stands apart, combining unmatched reach, pooled national rights, and cultural ubiquity to convert audience demand into record-setting revenue.

Watch the full webinar: https://hubs.ly/Q03R_s950

11/09/2025

opened with global momentum — and Parrot Analytics was front and center.

The day opened with a keynote session by Parrot Analytics, titled 'Unlocking Sports ROI: An 8-Step Demand-Driven Framework', where Amit Devani, Global VP of Partner Insights, shared actionable strategies for maximising audience engagement and return on investment across live sports and entertainment.

Amit Devani added: “As we step into the fascinating world of sports, we’re witnessing a major evolution, where streamers are now entering the frame to compete for live sporting rights, and the value of ancillary content has never been higher. From documentaries and behind-the-scenes storytelling to podcasts and fan-driven formats, audience demand now extends far beyond the live moment itself.

11/06/2025

Taylor Sheridan’s franchise is as lucrative as it is influential.

Parrot Analytics’ Streaming Economics data reveals that the Sheridan-verse has driven $263M in UCAN subscriber revenue for Paramount+.

That number explains why studios invest in creator-led franchises: they move subscribers.

Read the full breakdown:
https://hubs.ly/Q03R2cTP0