Social Media Mgt - Brand Building Consulting, LLC

06/30/2016

Facebook dynamic ads helps you promote relevant products to shoppers browsing your product catalog on your website or mobile app.
Scale: Promote all of your products with unique creative without having to configure each individual ad
Always-on: Set up your campaigns once and continually reach people with the right product at the right time
Cross-device: Reach people with ads on any device they use, regardless of their original touchpoint for your business
Highly relevant: Show people ads for products they are interested in order to increase their likelihood to purchase
Tips for successful Dynamic Ads:

Visual: To Attract Audiences
Constant Text: To Get your basic info across, what you do - where you are
Dynamic information: Powered by Twitter or any web service to link with customers. Read more, click the link.
http://brandbuildingconsulting.com/dynamically-promote-your-products-facebook-instagram-give-retailers-a-new-way-to-drive-sales/

In the US, for example, people are spending the majority (54%) of their time on mobile in mobile apps. Sixty percent of people on Instagram say they discover new products on the platform, while 75% say they’ve taken action after being inspired by a post. Plus, during the 2015 holiday season, nearly…

05/09/2016

Isn’t eCommerce taking over retail?
But all this growth certainly doesn’t mean that stores are dying. Here’s why:

While we expect $150B more to be spent online between now and 2018, we expect $300B more to be spent offline in that same time. Add to that the money up for grabs that dying retailers like Sears, Office Max, Radio Shack and others will leave on the table and the opportunity for physical retail is actually quite large.
http://brandbuildingconsulting.com/e-commerce-reaches-a-tipping-point/

03/29/2016

What is Sustainable Seafood ?
Sustainable seafood represents a healthy relationship with our oceans that can endure forever. When humans consume seafood, we leave an indelible mark on the ecosystem. It is critically important for our own well-being—and that of the oceans—that we understand the impacts of our choices.
Here is the calendar for shrimp:
In the U.S., most wild-caught shrimp is available in the summer and fall months and farmed shrimp is available year-round. Here are some well-managed shrimp sources to consider:

Pacific Northwest
Oregon pink shrimp (April – October)
Spot prawns (March – September)

Pacific Southwest
Spot prawns (Year round, peak February – October)
Ridgeback shrimp (October – May)
Coonstripe shrimp (May – October)
Pink shrimp (April – October)

Gulf of Mexico
Pink shrimp (Year round, peak in the winter)
Brown shrimp (Year round, peak in the summer)
Brown rock shrimp (Year round, peak July – October)
White shrimp (Year round, peak in the fall)
Royal red shrimp (February – May)

Atlantic Southeast
Pink shrimp (Year round, peak in the winter)
Brown shrimp (Year round, peak in the summer)
White shrimp (Year round, peak in the fall)
Brown rock shrimp (Year round, peak July – October)
Royal red shrimp (February – April)

Atlantic Northeast
Northern shrimp (Winter/spring)
http://thevalleyspices.com/2016/03/29/what-is-sustainable-seafood/

03/01/2016

Primary Election Day:
What you need to know before voting
1 - Be sure to bring proof of identification when you go vote. You should have one of seven acceptable forms of ID
2 - Polls are open from 7 a.m. to 7 p.m. And you don’t have to go to your nearest precinct location. Thanks to local election changes a few years ago, you can now vote at any voting location in your county.
3 - Here’s what’s at stake:
Nominees for the presidency: Five Republicans and two Democrats are still in the race. You know who they are: Trump, Cruz, Rubio, Kasich and Carson for the GOP nomination. Clinton and Sanders vying for the Democratic nomination.
State races: Many legislative races are competitive, including two in Austin and one in a district east of Austin. Races on the Republican side pit mainstream Republican incumbents against tea party challengers.
Local races: From district attorney and sheriff to county commissioner and constable.

http://www.tylerpaper.com/TP-News+Elections/231937/primary-election-day-34-voting-locations-open-7-am-to-7-pm-for-national-state-and-local-party-primaries

02/02/2016

It's time to look over your SEO strategies and compete with your competitors with SEO Trends.
The best way to gain the market shares and compete with your competitors this year is to stay ahead of the Digital curve, and this tip will help you for your business growth. Here is few tips of the Month.
1. Turning your website into more responsive
2. Keep your content fresh and your brand more appearance and engaging
3. YouTube Video Ads
4. Creating an eBook: An eBook is a digital book that can be read on a computer or mobile device, that provide a deeper and more detailed edge to your marketing contents and blogs. eBook is a great way to publish research, start a discussion with your audience and interact with your peers, that will improve your digital strategy. Here is my suggestion:

Pick a topic from you blog posts: If you have several blog posts that talk about the same topic and that are already written and engaged with your peers, it will be easier to create same topic with more detailed edge.
Using formal introduction as well as a conclusion
Be more personal interaction on a tone and stick with it
Promoting it on Social Media and linking to it on your website
Well-designed landing page: Keep it clean and simple.
Read more, click here

http://brandbuildingconsulting.com/what-digital-marketing-trends-should-you-be-watching-out-for-in-2016/

SEO TRENDS 2016 – STAY COMPETITIVE The internet marketing industry is growing and changing every day. 2016 has already proven to be no exception. In 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017. Emarketer…

01/21/2016

Tip of the Month for those whom love High Tech after Age 50 -
Word Collapse - Android Apps Auto-fill/SwiftKey:
You Should Never Use SWIFTKEY apps on Android after Age 50 without your Reading Glasses. smile emoticon !
SwiftKey Keyboard officially launches on Android last January 2015 and recently went available of all time on Android with Quick Type option , it's an auto-correct from the typo. Oh, and if you're making mistakes with SwiftKey, For instance, when you're trying to type "Schedule" and any tiny mistakes lead to annoying errors LIKE "Sweetheart" !
Last night, I was cooking without my reading glasses of course, then I heard email notification sounds from my phone...I have decided to answer the email to our Family Friend/Music Teacher confirming the appointment for the Group Meeting "I will make myself available as per your schedule", then I pressed button "send".
After our dinner, I went back to my desk and checked my mailbox. Suddenly I saw the feedback from the same email saying:
" Sweetheart schedule ????"
At first, I was confused, then I scroll down the email and read my answer.....OOPPSSSS - OMG OMG !
Somehow, my answer was " I will make myself available as per your sweetheart schedule"...
Luckily that I did not send this email to the Committee Group meeting, I just sent to our Family Friend/Music Teacher.... OMG.

01/18/2016

How retain customers embracing complaints ?
Register Free Webinar on Thursday, January 21, 2016 at 1:00 PM Eastern / 10:00 AM Pacific - Duration: 1 Hour, present by Jay Baer, he is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers.
https://www.score.org/workshops/hug-your-haters-how-retain-customers-embracing-complaints

01/11/2016

How to Win Local Consumers with Digital Marketing ?
The way consumers find a local business has evolved over time. Very few people today go out and hire a service — whether It’s car repair, movers, a spa treatment, yard work etc. without looking online for trusted local vendors and consumer feedback.

In fact over 57 percent of consumers research a local business online before visiting it in person, and nine out of 10 read reviews before making a decision.

Today, with Digital marketing resolutions you can easily put into place to help you boost your online visibility with few major key as follow:

1 – Use long tail keywords: It’s also important to remember that shoppers tend to use longer search terms when they’re farther down the purchasing path — so by using long tail keywords, you’re more likely to convert them.

2 – Optimize Google Shopping Campaigns: Shopping campaigns are — or should be — an integral part of your digital marketing strategy. Product Listing Ads (PLAs) often outperform regular keyword and text ads. Google indicates that click-through rates (CTRs) for PLAs are double or even triple those of standard CTRs.2

Product attributes are directly matched to search queries. Leaving fields empty means your ads won’t be visible to shoppers. Fill in all the details and ensure all data is 100% accurate. Use the most important keywords in the first 20 characters of the product title to make sure they show up in the ad.

3 – Build more structured: Evaluate the segmentation of your Shopping campaigns and ad groups regularly – especially for seasonal items or top selling items that you want to boost visibility for. Look at how you organize your products on your site and work out how shoppers find them. It also keeps new products in sync with the campaign structure you’ve set up.
Read more, click here
http://brandbuildingconsulting.com/digital-marketing-in-2016/

How to win your neighborhood using local online marketing tactic, including how to: Develop a positive online reputation among local online destinations Optimize your pages for local search Infuse local websites with fresh content Engage local customers for reviews and other compelling user generate…

01/11/2016

How to set your marketing budget ?

You’ll need to devote a percentage of projected gross sales to your annual marketing budget. You may find you’ve exceeded your budget. Simply go back and adjust your tactics until you have a mix that’s affordable. Here is two main keys to remember for your “Marketing Budgeting” to help you define exactly what you should be spending on Marketing.

New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)

Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.

While this may seem like a lot, remember new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are. That’s why it’s so expensive. Once the brand is established and a portion of the market is brand-conscious that number drops significantly. Read more, click here
http://brandbuildingconsulting.com/use-these-5-steps-to-create-a-marketing-plan/

It’s strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your Marketing plan of action—what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales.…

12/14/2015

Don't miss out E-commerce Seminars, you will discover the latest e-commerce trends, meet industry experts, Squeeze more profit out of marketplaces, Identify the factors in buyer conversion, Grow brand integrity.
http://catalyst2016.channeladvisor.com/agenda/?mkt_tok=3RkMMJWWfF9wsRouua%2FIde%2FhmjTEU5z17%2B0vX6ezi4kz2EFye%2BLIHETpodcMS8VhN73YDBceEJhqyQJxPr3BJNUN3MZ5RhLkAA%3D%3D

The Catalyst Americas 2016 agenda will equip you with the strategies you need to navigate the ever-changing e-commerce landscape. No matter your business goals, Catalyst will have plenty of sessions that fit your needs.

12/14/2015

In 2016, predictive analytics will become smarter and, rather than simply providing data for businesses to sift through, predictive platforms will offer businesses dynamic recommendations based on changing variables and sales conditions.

http://www.bizreport.com/2015/12/expert-predictive-intelligence-to-mature-in-2016.html?utm_source=BizReport+Newsletter&utm_campaign=60cace6015-newsletter&utm_medium=email&utm_term=0_c5c454bd48-60cace6015-41882261

Looking ahead to 2016, one expert believes we will see the roles of sales and marketing staffs do a bit of a switch, with salespeople moving up the sales funnel and marketers moving down. But, the biggest change may be to predictive intelligence.