10/13/2026
Your recruiters want to post. They just donโt know what to say on a Tuesday afternoon. ๐
Thatโs where an awareness-day calendar comes in handy. Here are a few dates coming up that are a natural fit for employer brand content:
๐ค World Kindness Day: November 13
โฟ International Day of Persons with Disabilities: December 3
๐ International Volunteer Day: December 5
๐ Ugly Sweater Day: December 18
Hereโs how weโd turn one of them into a ready-to-share campaign in Cliquifyโs Content Planner, using World Kindness Day:
1๏ธโฃ Create the campaign. Add it to your calendar for the week of November 9 so it builds up to the 13th instead of landing on one day.
2๏ธโฃ Line up the posts. Ask employees to share a moment a teammate went out of their way for them. Add a recruiter post about how kindness shows up in your hiring process, and a leader shoutout on the day itself.
3๏ธโฃ Write the captions ahead of time. Recruiters and employees get suggested copy they can personalize, so nobody has to start from a blank page.
4๏ธโฃ Schedule it and share it. Your teams see whatโs coming, pick what fits, and post in their own voice.
You end up with a week of real stories from real people, posted by the people candidates trust most.
Then you do the same thing for December and youโre covered through the end of the year. ๐
Which of these dates would your team build around first?