Cierant Corporation

02/23/2021

Unboxing is the most emotional and direct touchpoint of the e-commerce purchase journey, but most customers do not receive any personal engagement at this influential moment —until now. Discover the technology that's empowering online sellers to bring 1:1 personalization to the pack and what it means for e-commerce customer loyalty.

A memorable unboxing was once defined by premium packaging and branded aesthetics. Today, what makes an unforgettable unboxing is the inclusion of 1:1 personalization.

10/29/2020

The pandemic has driven a massive surge in sales, but as consumers visit the physical store less, grocery are presented with fewer relationship-building opportunities. Challenged with how to retain customer loyalty in the crowded e-commerce marketplace, many are investing in targeted digital media, meanwhile, the most direct touch point of the online purchase journey—delivery—remains untapped. Discover why in-pack engagement is emerging as the new retail CX differentiator.

Discover how the shift to online grocery is fueling the development of in-pack engagement: printed inserts that provide personalized recommendations, offers, recipes, product tips and more at the critical point of order delivery.

10/27/2020

The pandemic has driven a massive surge in online grocery sales, but as consumers visit the physical store less, grocers are presented with fewer relationship-building opportunities. Challenged with how to retain loyalty in the competitive marketplace, many are investing in targeted digital media, meanwhile, the most direct and intimate touch point of the online purchase journey—delivery—remains untapped. Discover why in-pack engagement is the new retail differentiator.

Discover how the shift to online grocery is fueling the development of in-pack engagement: printed inserts that provide personalized recommendations, offers, recipes, product tips and more at the critical point of order delivery.

09/26/2019

46% of executives believe that replacing spreadsheets with digital planning tools is key to shopper marketing optimization. The challenge? General marketing tools aren't built for the complexities of shopper. That's why we developed SHOPT - software built exclusively for shopper marketers and their agencies. Experience the efficiency of software designed for the way you work: beshopt.com

Say goodbye to messy spreadsheets, misaligned work, and missed deadlines. Say hello to real-time shopper marketing in the cloud. SHOPT brings all elements of program planning, budgeting, and activation into a collaborative environment that integrates with your agency and print partners. Experience t...

09/05/2019

Breaking CPG News: Hundreds of brands are rejecting shopper marketing inefficiency. Kicking their spreadsheets, non-stop emails and long creative lead times to the curb, these revolutionaries are signing up to be SHOPT - Shopper Marketing Optimized. Full Story: beshopt.com

09/03/2019

**Attention All Shopper Marketers**: IT'S TIME.
Time to say goodbye to chaotic spreadsheets and hello to collaborative in the cloud. Discover SHOPT: shopper marketing optimization software that aligns, tracks, and visualizes your budgets and plans. Visit our new product website to learn more: beshopt.com

03/28/2019

Cierant is excited to announce that we will be exhibiting at the UVA Career Center's Startup & Innovation Fair! University of Virginia students and UVA Alumni Career Services - be sure to stop by our tent to learn about our careers and win prizes!

03/22/2019

As retailers realize growth with private labels, they are demanding more from their CPG trade partners. Now, it's less about who can offer the best price, and more about who can offer the most valuable shopper solutions. Discover how to capture retailer loyalty with collaborative : http://ow.ly/SFzq30o9w45

As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing the way they not only design retail programs, but engage their partners in them. To....

01/30/2019

Your shoppers are local, but is your shopper marketing? Discover how leading CPGs are increasing brand relevancy and accelerating growth with retailer-specific tactics: http://ow.ly/kh9x30nwC9U