Aaron Marcus and Associates, Inc.

11/10/2025

Our services blend creativity with strategy to deliver exceptional UI and information visualization design. We research, analyze, and implement ideas that transform user experiences into business success.
Explore how AM+A brings clarity to complexity by visiting https://bamanda.com/services/ to learn more.

10/23/2025

We design user interfaces and information visualizations that are not just functional but intuitive and enjoyable. By understanding user needs, behaviors, and contexts, AM+A creates solutions that are easy to use, accessible, and visually compelling.
Visit https://bamanda.com/

10/22/2025

AM+A offers comprehensive training for designers, preparing them to tackle tomorrow’s technological challenges. Through workshops, lectures, and hands-on tutorials, we focus on user-centered design, UX, HCI, UI, and information visualization. Our programs equip designers with the skills, best practices, and insights they need to create impactful, future-ready digital experiences. Visit https://bamanda.com/

10/21/2025

At AM+A, we bridge the gap between people and technology. Our user-interface and information-visualization designs simplify complex systems, making them intuitive, accessible, and engaging. Visit https://bamanda.com/about-us/

06/12/2014

Springer reports on Downloads for AM+A Books

Springer Publishers has recently reported (June 2014) statistics for books edited/c-written by Aaron Marcus:

Marcus, Aaron, Editor (2013). Proceedings (two volumes), Design, User Experience, and Usability 2013. ISBN 978-3-642-39253-5 (ebook). ISBN 978-3-642-39252-8 (print book). Since its online publication in July 2013, there have been 62,224 downloads as of 31 December 2013onSpringerLink. This means the book was in the top 25% of most downloaded eBooks in the relevant Springer eBook Collection in 2013.

Marcus, Aaron, et al (2009). Mobile TV: Customizing Content and Experience. ISBN 978-1-84882-701-1 (ebook). ISBN 978-1-84882-700-4 (print book). Since its online publication on December 01, 2009, there have been a total of 6876 chapter downloads as of 31 December 2013 for the book on SpringerLink. This means the book was one of the top 50% most downloaded eBooks in the relevant Springer eBook Collection in 2013.

06/10/2014

Aaron Marcus to Chair DUXU14 in Crete, Greece, and to give four tutorials at HCII14

Aaron Marcus will chair the third Design, User Experience, and Usability Conference, 22-27 June 2014, Iraklion, Crete, Greece. He will also present tutorials on mobile persuasion design, mobile user-experience trends, science fiction and user-experience design, and cross-cultural user-experience design, http://www.hcii2014.org. The four volumes Proceedings of the DUXU14 conference (approximately 2800 pp.), which is part of HCI International 2014, will be published by Springer:
Volume 8: "Design, User Experience, and Usability: Theories, methods and tools for designing the user experience (Part I)"
Volume 9: "Design, User Experience, and Usability: User experience design for diverse interaction platforms and environments (Part II)"
Volume 10: "Design, User Experience, and Usability: User experience design for everyday life applications and services (Part III)"
Volume 11: "Design, User Experience, and Usability: User experience design practice (Part IV)"

Human-Computer Interaction International Conference 2014

06/10/2014

CGMD 2014 Invites Aaron Marcus to Present UX in Sci-Fi Opening Plenary Lecture and Mobile Persuasion Tutorial

The Computer Graphics and Media Design 2014 (CGMD14) international conference, 8-10 July 2013, Chicago, sponsored by the OMICS Conferences Group International, has invited Aaron Marcus to present an opening keynote lecture on 8 July 2014, about user-experience design in science-fiction movies and television: http://www.omicsgroup.com/computer-graphics-media-design-conference-2014/. Mr. Marcus will also offer a half-day tutorial about Mobile Persuasion Design.

Your participation at Computer Graphics-2014 will ensure you to be involved in the best event of the year as compared to any other graphics conference, society meetings, association summits, online seminars and in the combination with the special Graphics & Media workshop sessions during this grand…

06/09/2014

Aaron Marcus to Chair DUXU15 and to give four Tutorials at HCII15 in Los Angeles, California, USA

Aaron Marcus will chair the fourth Design, User Experience, and Usability Conference (DUXU15), 2-7 August 2015, Los Angeles, California, USA. He also plans to present four tutorials on mobile persuasion design, mobile user-experience trends, science fiction and user-experience design, and cross-cultural user-experience design, http://www.hcii2015.org. The combined HCII conferences attract about 2,500 professionals from about 60 countries.

04/09/2014

AM+A publishes Fast Forward, a new eBook

Aaron Marcus has written a new 260-page ebook, Fast Forward, based on the original submissions to ACM Interactions column of the same name during 2002-2007. This ebook gathers 36 essays on the past, present, and future of UX, HCI, CHI, IxD, and other variations of user-interface design and information visualization, into one compendium. See https://play.google.com/store/books/details?id=k-wSAwAAQBAJ.

Fast Forward

03/12/2014

AM+A Project Summary: Mobile UX Design for CollabRx

CollabRX has given permission to distribute an AM+A Project Summary about AM+A’s 2014
project, analyze its Cancer Therapy applications that provide cancer trial data and information
resources for several kinds of cancers to physicians, then design the mental model and
navigation of a mobile version per the platform constraints of a third-party mobile app developer.
The project took about one month to complete. AM+A designed application-flow wireframes to act as guidelines for content and softward developers and sample screen designs. The Project
Summary is available to prospective clients.

03/12/2014

Siemens TTB Names Aaron Marcus as coAuthor of Paper about Vehicle Media Hub

Dr. Stuart Goose, Research Manager, Siemens Technology-to-Business (TTB) Berkeley center,
has named Aaron Marcus as a co-author for a paper being submitted to journals.The paper
describes the technology and UX design of a vehicle media hub that uses novel sound delivery
so that individuals in the vehicle do not need to use headphones to listen to multiple media
sources. AM+A worked on the user-interface design for this project in 2006 and it was
showcased at the Consumer Electronics Show in 2007. The article will be submitted to refereed
journals for publication in 2014.

03/11/2014

Interactions Publishes Commentary on Aaron Marcus’ Blog about Apple Products
The March/April 2014 issue (page 9) of Interactions magazine has published a viewer’s
comments on Aaron Marcus’ blog about the declining quality of Apple products. The view is
“amazed” at Mr. Marcus’ “restraint” in his blog, entitled “My Apple is a Lemon.” http://ow.ly/utHs7

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