03/27/2026
If your Shopify store has conversion rate lower than 1%, you should check your messaging.
Auditing online stores I see that founders ofetn can’t identify their customer.
Saying “customers are women certain age”, or “travelers” - is not enough.
You need to know what their fears, dreams, where they get info, who do the trust, where the socialize, what achievement looks like for them. And more!
Based on this information you will be able to write your website copy so more buyers will convert.
I have a free tool you can use to better understand your clients avatar and even chat with them to write perfect messaging tha will convert
Discover your ideal customer avatars, predict revenue potential, and simulate conversations to test messaging and offers.
