08/07/2026
Just shipped: a full website redesign for Prudent Accountants!
They're a two-office accounting firm (Minneapolis and Dallas) with real capabilities that had outgrown their old site. We rebuilt the information architecture around how clients actually make hiring decisions, gave every industry they serve a dedicated landing page, built a modern editorial hub for their insights, and set up an SEO foundation designed to compete in both traditional and AI search.
Four days after launch:
+175% total users
+489% returning users
+246% event count
+71% average engagement time
The full case study is live on the site if you want the strategy and design decisions behind it: https://ennisaesthetics.com/work/prudent-accountants-case-study
View the live site: https://prudentaccountants.com/
