Yotta BI & Technology

03/24/2015

Bing's device targeting change for this week. There won't be explicit smartphone targeting at campaign level with the change.

The forced migration could lead to competing ad serving in your account if you haven't take action.

03/22/2015

Google is gaining access to Twitter's stream.

Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.

02/25/2015

Stand-alone Ads Manager apps for iOS. 69% revenue coming from Mobile. 2M-advertiser milestone.

Facebook today made two major announcements related to ads. The company has passed the 2 million advertisers milestone and has launched an Ads Manager mobile app. More to follow

02/04/2015

Yahoo search traffic jumped 1.6% due to Firefox deal based on comScore report.

Switchbacks to Google aren't happening says metrics firm, which recorded new gains for Yahoo.

02/04/2015

Mobile usage now accounts more than 50% of time spent on digital media. Strong performance for Geo-Targeted mobile Ads. Accurate location information from smart mobile devices and consumers' willingness to share location in exchange for value in return open up much more opportunities for local businesses.

Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.

02/04/2015

All great initiatives.

"Search and click volume from smartphones more than doubled year-over-year on Yahoo Bing network.". Users are continuing to shift from desktop to mobile. Mobile devices and apps on different OS will make Remarketing more challenging for sure.

The company's foray into native advertising will harness intent signals from Bing Ads.

07/26/2014

Google's Pigeon update showing Yelp pages at top algorithmic results when queries include the word "Yelp"

As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem”…

07/26/2014

Amazon's new "Video Short" content, a would-be competitor of YouTube.

Amazon's Instant Video service has traditionally been thought of as both a rival to iTunes and Netflix, in terms of offering movies and TV shows for rent,..

07/26/2014

Apple's new acquisition to boost its ebook effort.

TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and "beat Amazon at its own game." It has..

06/01/2014

Apple's long rumored health and fitness app and platform to be announced in its world wide developers conference.

Apple will put on its big show at its world wide developers conference on Monday, and you can expect it to take the opportunity to introduce its long-rumored health and fitness app and platform, "H...

01/01/2014

Happy 2014, Everyone!!!

12/25/2013

Ho Ho Ho~~Merry Christmas!
It's the time for the holidays!