07/08/2026
There is a narrow window to claim .yourownbrandname extension, and it is closing.
IT Brew breaks down what a .Brand TLD is, why ICANN's application process matters, and whether the investment is worth it for global brands with IP to defend.
For bad actors looking to impersonate your brand domain, the barrier starts with a $227,000 ICANN evaluation fee.
There's a lot to consider, including the price tag.