Identity Digital Inc.

08/26/2026

On The Marketing Front Lines podcast, Identity Digital CMO Rachel Sterling shares that a domain may signal relevancy in AI search results.

AI systems rely on sources that are consistently attributable and verifiable. A domain provides a consistent digital identity across channels, which may help people and AI systems identify trusted sources.

Listen to the full episode here:

Rachel Sterling, CMO of Identity Digital, shares how the world's largest domain registry is building a new content marketing architecture for the AI search era — and why your domain extension is now a discoverability signal, not just a URL.

08/24/2026

Most agencies already manage their clients' domain name, but don’t charge for it.

Product launches, event microsites, campaign landing pages, and regional markets are all distinct experiences that may benefit from their own memorable web address.

Mark Wurtzel makes the case for turning domain management into a billable service:

“I lost the password” - probably half of your clientsEvery agency has fielded the panic call. Your client’s site is down, the domain expired over the weekend, and the renewal notice was sitting in an inbox nobody checks, from a registrar nobody remembers signing up with. Then you fix it.The ir...

08/21/2026

AI skill building shouldn’t feel overwhelming. It should feel exciting. Tech community hub Built In Seattle spoke with our own Zahra Sultan to find out how our Learning and Development .team makes AI skill building accessible and engaging for every employee.

Zahra promotes a new type of training session where employees are encouraged to dig into practical AI tools, share real use cases and brainstorm ways to effectively integrate them into daily workflows.

Read her full interview, link in the comments.

08/19/2026

You’ve officially submitted your new gTLD application. Now what?

The period between application submission and TLD delegation involves several distinct phases. Here’s what to expect and where to focus your attention: https://bit.ly/4wu4Poq

You’ve officially submitted your new gTLD application. Now what? Read here to discover what to expect and where to focus your attention.

08/17/2026

Consumers are 1.7 times more likely to buy from a brand they trust.

Identity Digital CRO Matt Overman argues that a consistent digital identity builds trust across your domain, website, and every customer touchpoint.

Read his article on domain strategy, AI, and digital identity for Forbes Business Development Council, below.

Registering and actively using a branded domain establishes an authoritative link between your business and its digital footprint.

08/13/2026

87% of Y Combinator founders using a new domain extension secured their exact brand name this year, a figure that's held firm above 80% for six years in a row.

This suggests a broader shift in how innovators approach brand identity through new top-level domains (nTLDs).

Explore our latest blog to discover how nTLDs help startups stand out from their competitors and build stronger brand recognition:

51% of YC founders now launch on new extensions. Find out what's driving the shift and what it signals for the broader market.

08/05/2026

A single dropped letter can turn a trusted website into a convincing fake.

Typosquatting relies on lookalike domains, and AI has made generating them easier.

Our anti-abuse efforts include partnerships with trusted organizations like the Internet Watch Foundation to help keep our TLDs secure and protect against traps like typosquatting.

Read more in our latest report, linked below in the first comment.

07/30/2026

We conducted a research study with decision-makers who actively build, manage, or own digital products. 82% of US respondents and 71% of UK respondents expect domain name importance to grow in the next two to three years.

In the agentic web, branded extensions signal who you are before anyone clicks. When a website can launch in minutes, the domain is what anchors your online presence for years to come. https://bit.ly/4aY5Xru

New research confirms what’s been happening under the hood: AI has changed who builds online and what they’re using to build. Here’s what that means for how you merchandise domains.

07/29/2026

The consulting market is on track to exceed $1.2 trillion by 2030, driven partly by independent practitioners going out on their own.

Selecting a domain is one of the first steps they take in building their solo practice, and extensions like .consulting and .expert put their specialty front and center.

See how registrars can meet consultants at the right moment. https://bit.ly/4pvwCC6

Discover how registrar partners can position the .group extension and its related TLD cluster to capture the booming consultant market.

07/08/2026

There is a narrow window to claim .yourownbrandname extension, and it is closing.

IT Brew breaks down what a .Brand TLD is, why ICANN's application process matters, and whether the investment is worth it for global brands with IP to defend.

For bad actors looking to impersonate your brand domain, the barrier starts with a $227,000 ICANN evaluation fee.

There's a lot to consider, including the price tag.