06/17/2026
Many wine clubs are built around shipments. But what if membership was more flexible? Subscription Clubs allow members to contribute a recurring monthly amount that can be used toward wine, events, merchandise, and other eligible purchases. The result is a membership experience that gives customers more choice while helping wineries create predictable recurring revenue.
For wineries looking to attract new members, reduce commitment barriers, and offer a more modern club experience, a Subscription Club may be worth exploring.
🍷 Flexible for members
🍷 Recurring revenue for wineries
🍷 More opportunities for engagement
Learn more about Subscription Clubs in this week's Better Tools, Better Winery.