09/28/2026
More clicks and likes don’t always mean more business.
While engagement metrics can be useful, retailers should prioritize KPIs that show what happens after someone sees or interacts with your marketing.
Look at leads, conversion rates, cost per lead, sales, repeat purchases, and marketing ROI. Then use metrics like impressions, clicks, and engagement to understand what contributed to those results.
📊 Don’t just measure what gets attention. Measure what drives action.