Stoke Ecommerce HQ

05/10/2023

❓ Wouldn't it be great if there was a way to find brand new keywords that will perform well for your products on Amazon?

There is!

Check out our latest blog on leveraging the data in the SQP report to identify new growth opportunities for your Amazon ad spend.

https://www.stoke.artica.com/blog/high-performing-keywords-to-grow-revenue

04/26/2023

⚡ This week, we sat down with Athena Casarotto, one of our wildly talented data engineers, to talk about CVR Variance - the incredibly powerful metric hidden in Amazon's SQP Report.

Learn about how to calculate CVR and CVR variance, why it's important to track, and how you can use this data to optimize your product listings. Plus, get a sneak peek 👀 at our upcoming feature make it even easier to leverage this data!

https://stoke.artica.com/blog/conversion-rate-variance/

04/19/2023

Sellers of Amazon: Is your ad spend giving you the best bang for your buck? 💸

Evaluating your total advertising dollars can be tough, but it's essential to track key performance indicators (KPIs) to understand the efficiency and profitability of your campaigns. Learn about the most important KPIs for ecommerce businesses in our latest blog post.



https://stoke.artica.com/blog/advertising-kpis/

04/12/2023

🌟 Not sure if your Amazon ad spend is at the right levels? Run one of your top keywords through our decision-tree infographic! 🌳

For more information on how to use this tool to make data-driven decisions about your ad spend and boost your sales, check out the full blog post. 💻📈

https://stoke.artica.com/blog/optimizing-your-amazon-ad-spend/

04/05/2023

🔥 AMAZON SELLERS - Let's talk CVR. (If your CVR is already 100%, feel free to just keep on scrolling. 👋 )

For the rest of us, here's a list of 9 questions to ask about your PDP. From monitoring your price point, images, bullet points, reviews, and even the A+ content on your page, these questions provide a framework for making data-driven decisions that can increase your CVR and boost your sales.

Check out the blog post here: https://stoke.artica.com/blog/9-questions-to-improve-cvr/

03/31/2023

📣 Our last (but certainly not least) team spotlight for is the incredible Kristen Gee (aka KG), our Chief of Staff! With her impeccable sense of humor, her leadership, and her willingness to help out anyone and everyone however she can, KG is a true rockstar. 🤩

Check out our full blog post to learn more about this spectacular human - you won't be disappointed!

https://stoke.artica.com/blog/team-member-spotlight-kristen-gee/

03/30/2023

We're closing out with two more Stoke employee spotlights. 🔥

Today's blog features Jen Spada, an incredibly talented marketer who flexes her skills across many disciplines. When she's not marketing, Jen enjoys exploring the Pacific North West, quoting Seinfeld, and spending time with her 🐶 and 🐈.

Check out the blog to learn more about Jen, including her podcast and book recommendations!

https://lnkd.in/gQBriRc5

03/29/2023

Ecommerce isn't an easy industry to succeed in, especially if you're a woman. This week, we sat down with Katy Mallory, co-founder of SlumberPod, to learn more about how SlumberPod got its start, how they overcame certain hurdles, and more.

Watch the video below for some excellent nuggets of wisdom 🦉 and plenty of inspiration 🦄 for your own ecommerce journey!

https://youtu.be/P_NA-uZl1JE

For women's history month we interviewed Katy Mallory from SlumberPod on her successes and difficulties as an entrepreneur.stoke.artica.com

03/24/2023

⭐ On this fourth Friday of , we’re spotlighting our insanely talented product designer, Justine Edrozo. We stan Justine’s dedication to the team, her plant knowledge 🌱🪴 (she’s coached several of us through some sketchy situations with our house plants), and her seriously cool-girl vibe. If you get the chance to meet Justine, you’ll know exactly what we’re talking about.

Learn more about her in our full blog post!

https://stoke.artica.com/blog/team-member-spotlight-justine-edrozo/

03/22/2023

The innovation in generative AI has been astounding. 🔥 Learning how to use this tech to accelerate work and stay ahead of the curve is critical regardless of your role, but especially if you're in .

In our latest blog post, we share three rules (with examples!) on how we're using ChatGPT to generate better content, faster. Check out how we're leveling up our game with AI & share prompts that work for you!

https://stoke.artica.com/blog/sqp-prompts-listicle/

03/17/2023

It’s Friday and St. Patrick’s Day 🍀, so we’re taking the opportunity to introduce you to our Irish colleague and fearless leader, Chloe Hull. Chloe is Stoke’s Product Manager and the force that keeps us moving forward. She has a true talent for creating a space that welcomes fresh and new ideas and then providing direction and guidance to move those ideas forward. We’re so lucky (the luck of the Irish, one could say) to have her at the helm!

Check out our full blog post to learn more about her! https://stoke.artica.com/blog/team-member-spotlight-chloe-hull/

03/15/2023

How much time do you put into your product listing titles on Amazon? ⌚

If the answer is anything less than “I’m always testing & optimizing”, then it’s not enough.

Luckily for you, we sat down with Amazon expert, Tyler Foster, to learn about his data-drive approach to optimizing product titles. Check out the video below!