08/13/2026
The signals are coming from every direction.
🚩 Hilton says resting and recharging are now travelers' top reasons for taking a trip.
🚩 Booking .com reports that 43% of travelers want experiences that bring them closer to nature.
🚩 Expedia identifies reading retreats as one of this year's defining travel trends.
Individually, these could look like separate stories.
Together, they point to something larger...
https://altosagency.com/blog/article/the-disconnection-economy
☝️ In our latest article, we explore what we've started calling the Disconnection Economy™. This emerging traveler mindset represents an opportunity for hospitality brands willing to rethink how they market the quiet and simplicity of an intentional escape.
Introducing the Disconnection Economy, a growing market operators can serve, price, and build for as travelers increasingly seek rest, quiet, and escape.