10/21/2026
A cauldron on your counter this Halloween.
Fill a black cauldron with folded papers, each one has a spooky character on it. Ghost gets a free treat, pumpkin gets 20% off, skull gets a piece of candy and better luck next time, etc. Every customer reaches in and picks their fate. Tell your staff to react dramatically when they unfold it, gasp, cheer, do a spooky voice. People will film it, post it, and tell their friends. Costs almost nothing and makes every transaction genuinely fun to be part of.