Instigate Exec Summary
WHO ARE WE? Instigate - the Prototype is a next-gen social creative media tool that will function as a next-gen ad unit, which will ultimately democratize AI. By AI, we are referring to NLP (natural language processing), the underlying technology behind chatbots and voice activated assistants. So imagine an Instagram story that one can ask questions of. WHAT DOES INSTIGATE
DO? Instigate enables Creators to produce media-based stories and conversations in a new and compelling interactive format - resembling a Messaging App. Instigate stories are initially shared privately, with friends and family, thus creating a “Privacy First” kind of social model. When Instigate Creators earn enough points (from creating, editing, sharing, etc.) they can THEN push their Story up onto a Public Timeline - alongside other Creators and Brand’s Stories. THE NEXT GEN AD UNIT
Instigate will be utilized by Brands and Celebs to directly engage with their SuperFans and potential customers - by routing around the advertising platform behemoths. Media Story ads can now answer questions, provide interactive branches, ask surveys or even embed e-Stores inside the interactive story. Instigate can be thought of as a next-gen ad unit as it enables Brands to directly engage with their customers and secure those relationships, without having to deal with the intervention of existing social media advertising platforms. Instigate Story viewers can easily turn into Creators who will then be able to open up these media rich stories that Brands and Celebs have purposefully built with reusable elements. These Creators will then copy their fave media and interactive elements from the Brand stories and paste them into their own Stories. Instigate will generate revenues by licensing our “DTC Publishing” platform to Brands and Celebs driven by a micro-payments system - which will track the spread of the Brand’s individual media elements. THE FUTURE
Instigate is part of the exploding world of media Creators and Influencers who are the driving force of Youth Culture and Commerce. Instigate is the 1st mover in a burgeoning world of media storytelling + AI. THE TEAM
Marc Canter, co-founder and CEO of Instigate, Inc. Mr. Canter previously co-founded MacroMind, which became Macromedia (Flash, Director.) Macromedia merged with Adobe in ‘05 at a $3.6b valuation. Dr. Steve DiPaola, co-founder of Instigate, runs the AR/VR Lab at Simon Fraser University
(Vancouver Canada). One of the world’s leading researchers in Natural Language Processing (NLP Storytelling) Artificial Intelligence. Attached is our pitch deck and here is a video explaining the unique opportunity Instigate offers. Marc Canter
Instigate, Inc.
925-876-0475
