09/28/2026
This summer we created a brand kit for Marilyn McMurray, a business doula and energy worker.
She works with people to support their nervous system healing by helping to find alignment and move out of survival mode.
I'm grateful for the opportunity to build this brand kit that feels aligned with her full personality and her services.
Questions we worked through:
1. How to create a brand that feels colorful and alive without being too playful or childish.
2. How to make the brand fun and unique without adding fonts that are difficult to understand and read.
3. How to show energy work in a way that is relatable and not excluding.
We created brand elements like 4-leaf-clover-hearts that are a nod to her Irish connections and her heart-felt energy sessions. And included brand merch like a cup, notebook, pen, and sweater that amplifies products she's already using daily within her business.
Her next steps are building a website with Bit Blossom Software, and until that's live check out her services here! https://www.facebook.com/marilyn.mcmurray.90