10/20/2026
After 55 years in business, Franklin Athletic Club faced a challenge many legacy fitness brands encounter: their digital presence no longer reflected the quality of the member experience they delivered every day.
By partnering with Daxko Club Automation and Daxko Digital Services, Franklin Athletic Club transformed its website into a modern lead generation engine; creating a more engaging online experience, streamlining follow-up, and generating a consistent flow of new member inquiries.
The results:
– Improved website functionality and user experience
– Faster lead capture and follow-up
– Automated sales communication with Engage Pro
– Greater visibility into marketing performance
– A stronger foundation for long-term growth
Read how Franklin Athletic Club modernized its digital strategy while staying true to the community values that have defined the club for more than five decades: https://bit.ly/4xHB18H