DadTriad Brand Design Studio

04/09/2023

𝗗𝗮𝗱𝗧𝗿𝗶𝗮𝗱 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝟭𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 - 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁!
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘭𝘪𝘯𝘬𝘦𝘥𝘪𝘯.𝘤𝘰𝘮/𝘤𝘰𝘮𝘱𝘢𝘯𝘺/𝘥𝘢𝘥𝘵𝘳𝘪𝘢𝘥

Dear DadTriad Devotees,

Huzzah! We have achieved the coveted milestone of 𝟭𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 on our LinkedIn business page - we are practically influencers now! We are simply overjoyed that so many of you have chosen to grace us with your presence and support.

Our gratitude is immeasurable, and we are truly humbled by your interest in our design escapades. Rest assured, we shall continue to deliver premium content replete with insights on technology and our multidisciplinary approach to branding.

So buckle up, folks! More intriguing posts, pithy quips, and masterful branding advice await you.

As always, we thank you for joining us on this journey and look forward to keeping you engaged with our creative witticisms.

Here's to a bright future, dear friends.

Best regards,

The DadTriad Team
𝗗𝗮𝗱𝗧𝗿𝗶𝗮𝗱 𝗕𝗿𝗮𝗻𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘂𝗱𝗶𝗼
𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘥𝘢𝘥𝘵𝘳𝘪𝘢𝘥.𝘤𝘰𝘮

#𝗗𝗮𝗱𝗧𝗿𝗶𝗮𝗱 #𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 #𝟭𝟬𝟬𝟬𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 #𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 #𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 #𝗗𝗲𝘀𝗶𝗴𝗻𝗘𝘀𝗰𝗮𝗽𝗮𝗱𝗲𝘀 #𝗣𝗿𝗲𝗺𝗶𝘂𝗺𝗖𝗼𝗻𝘁𝗲𝗻𝘁 #𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 #𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 #𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗪𝗶𝘁𝘁𝗶𝗰𝗶𝘀𝗺𝘀 #𝗧𝗵𝗮𝗻𝗸𝗬𝗼𝘂 #𝗚𝗿𝗮𝘁𝗲𝗳𝘂𝗹 #𝗛𝘂𝗺𝗯𝗹𝗲𝗱 #𝗠𝘂𝗹𝘁𝗶𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 #𝗠𝗮𝘀𝘁𝗲𝗿𝗳𝘂𝗹𝗔𝗱𝘃𝗶𝗰𝗲 #𝗣𝗶𝘁𝗵𝘆𝗤𝘂𝗶𝗽𝘀 #𝗕𝗿𝗮𝗻𝗱𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗧𝗶𝗽𝘀 #𝗦𝗼𝗰𝗶𝗮𝗹𝗠𝗲𝗱𝗶𝗮𝗦𝘂𝗰𝗰𝗲𝘀𝘀 #𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 #𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗚𝗿𝗼𝘄𝘁𝗵

04/01/2023

02/18/2023

𝗕𝗲𝘆𝗼𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗧𝗵𝗲 𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝗶𝗰𝗮𝗹 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗥𝗢𝗜
𝘈𝘢𝘮𝘪𝘳 𝘐𝘲𝘣𝘢𝘭

At its core, branding is more than just a business strategy — it is a philosophical approach to creating value in the market. In today's competitive environment, where products and services are becoming increasingly commoditized, branding offers a way to differentiate a business and create a lasting impression in the minds of customers.

Branding is not just about creating a logo or a tagline — it is about creating a story, a narrative that captures the essence of the business and resonates with the customers. By creating a unique brand identity, a business can connect with its customers on a deeper level and create an emotional bond that transcends price and features.

In a sense, branding is the art of creating meaning in the market. It is about defining what a business stands for, what it believes in, and what it aspires to be. By doing so, a business can create a loyal following of customers who share its values and beliefs, and who are willing to pay a premium for the products or services it offers.

Moreover, branding can offer a significant return on investment (ROI) for businesses. By creating a strong brand, a business can command higher prices, increase customer loyalty, and create new opportunities for growth and expansion. A well-established brand can also help a business weather economic downturns and market disruptions, as customers are more likely to stay loyal to a brand they know and trust.

In today's marketing landscape, where customers are bombarded with messages and choices, branding offers a way to stand out and make an impact. By creating a brand that is authentic, meaningful, and memorable, a business can create a lasting legacy that transcends its products and services. In this sense, branding is not just a business strategy, but a way of creating value that can endure over time.

𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆 - 𝗪𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁!

A BRAND encompasses consumers' expectations, memories, stories, and relationships, which all influence their purchasing decisions. It is crucial for building trust, loyalty, and differentiation in a competitive marketplace.

At DadTriad, we know how important it is to tell your brand story in a way that inspires emotions and captures attention.

https://www.dadtriad.com

#𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆 #𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴𝗩𝗮𝗹𝘂𝗲 #𝗕𝗿𝗮𝗻𝗱𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 #𝗥𝗲𝘁𝘂𝗿𝗻𝗢𝗻𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 #𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 #𝗟𝗼𝘆𝗮𝗹𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 #𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 #𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 #𝗘𝗻𝗱𝘂𝗿𝗶𝗻𝗴𝗟𝗲𝗴𝗮𝗰𝘆

01/29/2023

𝗕𝗶𝗴 𝗱𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗯𝗶𝘁𝘀, 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗮𝗹𝗲𝗻𝘁. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗰𝗼𝗿𝗲 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗶𝘁.

𝗙𝗶𝗯𝗲𝗿𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 | 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝘁 𝗶𝘁𝘀 𝗕𝗲𝘀𝘁

𝘈 𝘋𝘢𝘥𝘛𝘳𝘪𝘢𝘥 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘧𝘰𝘳 𝘍𝘪𝘣𝘦𝘳𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴 - 𝘢 𝘎𝘙𝘌𝘌𝘕 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘪𝘯 𝘉𝘢𝘭𝘵𝘪𝘮𝘰𝘳𝘦, 𝘔𝘢𝘳𝘺𝘭𝘢𝘯𝘥 - 𝘪𝘴 𝘢𝘯 𝘖𝘳𝘪𝘨𝘪𝘯𝘢𝘭 𝘌𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘔𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳 (𝘖𝘌𝘔). 𝘐𝘵 𝘢𝘴𝘴𝘶𝘳𝘦𝘴 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘪𝘵𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘸𝘪𝘭𝘭 𝘮𝘦𝘦𝘵 𝘺𝘰𝘶𝘳 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘯𝘦𝘦𝘥𝘴 𝘱𝘳𝘰𝘮𝘱𝘵𝘭𝘺 𝘣𝘺 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘪𝘯𝘨 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘧𝘭𝘰𝘸 𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘴, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘧𝘭𝘦𝘹𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯. 𝘍𝘪𝘣𝘦𝘳𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺'𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳𝘴. 𝘛𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘢 𝘸𝘪𝘥𝘦 𝘷𝘢𝘳𝘪𝘦𝘵𝘺 𝘰𝘧 𝘧𝘪𝘣𝘦𝘳 𝘤𝘢𝘣𝘭𝘦𝘴, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘰𝘳𝘴, 𝘢𝘥𝘢𝘱𝘵𝘦𝘳𝘴, 𝘧𝘪𝘣𝘦𝘳 𝘱𝘢𝘵𝘤𝘩 𝘤𝘰𝘳𝘥𝘴, 𝘢𝘯𝘥 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘥 𝘤𝘢𝘣𝘭𝘪𝘯𝘨 𝘧𝘰𝘳 𝘥𝘢𝘵𝘢 𝘤𝘦𝘯𝘵𝘦𝘳𝘴. 𝘈 𝘧𝘢𝘴𝘵 𝘵𝘶𝘳𝘯𝘢𝘳𝘰𝘶𝘯𝘥 𝘪𝘴 𝘢 𝘩𝘢𝘭𝘭𝘮𝘢𝘳𝘬 𝘰𝘧 𝘍𝘪𝘣𝘦𝘳𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
Globally, the company serves North America, Eurasia, the Middle East, and Africa. Insufficient marketing budgets, heavy competition, and low-profit margins left the company struggling. In order to boost marketing efforts, we were asked to recommend solutions.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲
Based on marketing research, DadTriad developed an effective marketing strategy. As a result of the rebranding, the company's customers now perceive it differently. An online B2B marketplace has been launched. In addition to the interactive catalog of FiberElectronics' products, the website looks modern and interactive. The website features a blog as well, which encourages interaction, shares fiber optic technology information, and increases website traffic. Having a new look allows them to present themselves with confidence at conferences, trade shows, and events. A new logo is used on their giveaways to reward loyal customers and promote FiberElectronics' products. The educational materials and Prezi presentations have also significantly improved.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱
BRAND Marketing; BRAND Awareness; BRAND Identity; Style-guide; Typography; Copywriting; Email Campaign; Digital Ads; Print Advertising; Brochures & Collateral; Signage; Trade Show & Event Materials; New Business Pitch; Prezi presentations; P.O.P material

12/23/2022

Happy Holidays | Happy New Year 2023

12/21/2022

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮𝗻 a𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗕𝗼𝘄𝗹𝗶𝗻𝗴 𝗔𝗹𝗹𝗲𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗕𝗮𝗻𝗾𝘂𝗲𝘁 𝗛𝗮𝗹𝗹

𝘈 𝘋𝘢𝘥𝘛𝘳𝘪𝘢𝘥 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘵 𝘊𝘢𝘵𝘰𝘯𝘴𝘷𝘪𝘭𝘭𝘦, 𝘔𝘋

𝗣𝗼𝘀𝘁𝗺𝗼𝗱𝗲𝗿𝗻 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲
Postmodern architecture emerged in the 1960s as a response to modern architecture's rigidity and lack of diversity. In architecture, postmodern characteristics are characterized by a mixture of traditional and contemporary styles used to create unique works of art that are unlike anything that has come before. Some of the most controversial buildings of our time were designed by postmodern architects.

As a result of converting an existing abandoned bowling alley into a banquet hall, we were able to design this beautiful space to accommodate up to 1000 guests. Despite the client's approval, they don't have enough parking for 360 cars, which is required by law. A parking lot adjacent to our client's property is being negotiated with its owner for the purpose of acquiring it.

12/03/2022

𝗔 𝗻𝗼𝗻-𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗴𝗮𝘀 𝘀𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗺𝘂𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝗹𝗼𝗰𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗲𝗻𝘁𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲𝘀.

𝗘𝗔𝗚𝗟𝗘 𝗚𝗮𝘀 𝗦𝘁𝗮𝘁𝗶𝗼𝗻 &𝗮𝗺𝗽; 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝗼𝗿𝗲, Baltimore, MD

𝗘𝗮𝗴𝗹𝗲 has you covered for your commute, a road trip, or anything in between! Their snack and beverage selection is extensive. Here, you'll find fresh coffee every hour, competitive prices, and clean restrooms!

𝗖𝗶𝗯𝗼𝗖𝗮𝗹𝗱𝗼 offers pickup and delivery of pepperoni, deep dish, and vegetarian pizzas. CiboCaldo offers pizza, subs, burgers, fried fish, and salads. Great deals are available at CiboCaldo!

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
A non-branded gas station and convenience store must compete with local branded entities and franchises.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲
In the aftermath of being branded, Eagle Gas Station & Convenience Store's sales increased dramatically. Eagle was able to compete with branded gas stations such as Exxon, BP, Sunoco, etc. CiboCaldo Pizza Store has begun to deliver pizzas and offer carryout services from the same location. Known for its unique branding, quality service, and good taste, this CC has gained a lot of popularity. A franchise initiative is currently being planned.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱
* BRAND Identity; Style-guide; Typography
* Copywriting
* Architecture & Interior Designing
* Signage
* Print & Digital Collateral
* Photography
* Web Designing

11/24/2022

We are grateful to those who have made our success possible more than ever on Thanksgiving — Thank you!
Wishing you a wonderful Thanksgiving with your loved ones!

11/21/2022

Our Client, 𝗣𝗶𝘇𝘇𝗮 𝗕𝗼𝗹𝗶'𝘀 opened its doors over 30 years ago in the Mount Washington neighborhood of Baltimore Maryland. Their goal from the start was to provide their customers with more variety. With 𝗣𝗶𝘇𝘇𝗮 𝗕𝗼𝗹𝗶'𝘀, you can get more toppings, more menu items, and always more taste than you can get from other large pizza delivery companies.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
𝗣𝗶𝘇𝘇𝗮 𝗕𝗼𝗹𝗶'𝘀 was continuously delivering more taste to its loyal customers but was having a hard time keeping up with its brand identity. There was nothing 21st-century about it. The franchise gave us an opportunity to put a postmodern twist on its stores and brand. A rebrand took place in 2011 and again in 2017 and they haven't looked back since then.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲
Rebranding enabled the franchise to double its number of stores from 50 to 100+ within a short time frame. A chain operation was established between Maryland, Washington DC, and Virginia that now includes New Jersey and Pennsylvania. The management of 𝗣𝗶𝘇𝘇𝗮 𝗕𝗼𝗹𝗶'𝘀 is totally convinced that rebranding has a huge impact on how people perceive their brand and how committed they are to it.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱:
• BRAND Identity; Style-guide; Typography
• Store Interiors & Exteriors
• Packaging
• Posters and Flyers
• Signage & Digital
• Menu Displays
• Photography