10/15/2026
Podcast habits are becoming more multi-format.
New Sounds Profitable research found 55% of U.S. adults consumed a podcast in the past month, while 44% watched a video podcast in the past week. Only 17% still expect podcasts to be audio-only.
For content teams, the opportunity is to make each conversation travel further.
See how POST helps repurpose broadcast content: https://hubs.li/Q04zY4Yg0