Hive9, an Uptempo company

08/04/2022

As the world of marketing changes, so does the role of the CMO.

Mitchell Caplan discusses how CMOs need to evolve with the times and learn to work more closely with finance. He shares insights into how CMOs can use marketing operations to increase marketing performance. https://bit.ly/3vEJdrR

Mitchell Caplan discusses how the role of CMOs and their relationship with finance is evolving. He shares insights into how CMOs can address marketing plan

08/03/2022

Check out the amazing transformation FARO's marketing organization has undergone in this on-demand webinar featuring Lisa Cole, VP Corporate Marketing at FARO. https://bit.ly/3OR4bus

Lisa joined the company in 2019 - streamlining systems and processes, improving communication and collaboration, and establishing a clear work journey. This has allowed marketing to better prove their ROI, align with sales, and generally operate more effectively.

08/02/2022

What are some of the best-kept secrets to successful agile marketing implementation?

Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a marketing-focused training and consulting company, to discuss top agile marketing strategies.

As organizations increasingly look for ways to be more agile, what should they keep in mind? Andrea lays out what to do and, importantly, what not to do.

So if you're looking to be more agile in your marketing, this is the episode for you: https://bit.ly/3ByqWjS



08/02/2022

Bottomline Technologies was mired in a fog when it came to managing the business of marketing. Plans were fractured and in multiple places. Funding was managed separately, and performance was captured in silos, with no context.

Are you struggling with a similar situation in your organization? Join our on-demand webinar with Bottomline Technologies' Sr. Manager of Marketing Technology, Lianna McGauley, as she discusses how they reorganized their marketing function for success. Register here: https://bit.ly/3zR7zB8

08/01/2022

Are you looking for a way to improve your marketing strategy?

Join us for a webinar on strategic marketing planning with Bottomline Technologies. Their marketing technology leader will show you how to bring all the components of marketing into one collaborative platform, improve productivity, and make better decisions to reach your growth goals.

Watch now! https://bit.ly/3OQgjvA

Fractured plans that are disconnected from budgets and performance are captured in silos with no context. 

07/25/2022

Marketing ops play a vital role in marketing strategy and ex*****on, according to Frans Riemersma and Scott Brinker. By contributing to strategic plans right from the start, marketing ops can help ensure successful ex*****on of those plans.

In this episode of Marketing Ops Now, learn how to elevate the marketing operations role: https://bit.ly/3zzh0W4

Elevating the marketing ops role is not a purpose in itself; it's a way to drive company value. Here are 3 main ways for marketing operations to drive value.

07/25/2022

Are you struggling to connect your marketing plans to your budget and performance? Do you feel like you're stuck in a fog, with no idea how to improve your marketing efforts and hit your growth targets?

If so, watch our on-demand webinar, where we'll show you how our customers have broken out of the marketing fog to drive better performance and reach their goals.

https://bit.ly/3z52tj9

Fractured plans that are disconnected from budgets and performance are captured in silos with no context. 

07/22/2022

What role should marketing ops play in marketing strategy and ex*****on? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational ex*****on level.

Check out this informative podcast episode on how marketing ops can get involved in the strategic planning process, not just at the ex*****on level. https://bit.ly/3yY6zd6

Elevating the marketing ops role is not a purpose in itself; it's a way to drive company value. Here are 3 main ways for marketing operations to drive value.

07/21/2022

350+ companies, 16 languages, 23 countries... and 1 superb customer marketing manager.

Kira Kletti is learning how to connect 350+ enterprise companies—all from her desk in Germany.

Check out our latest blog post to learn more about Kira and what's on the horizon for customer marketing: https://bit.ly/3vtW6VV

How does a product marketer end up in customer marketing? We caught up with Kira Kletti, our customer marketing manager, to get the lowdown.

07/20/2022

If you’re a team that’s operating in silos, unable to properly track marketing spend, or have poor budget visibility, this 20 minute session from the MarTech virtual conference is for you!

Autodesk decided to tackle all three of these problems head on by mounting a MPM program and integrating Allocadia into their tech stack.

In this session, you’ll learn how they went from zero visibility into spend, to mapping 86% of global marketing spend to specific campaigns.

In this 20 minute session, learn how Autodesk went from mapping 0 to 86% of global marketing spend to specific campaigns.

07/20/2022

What's in store for the ever-changing role?

In this fun and insightful podcast, Scott Brinker predicts what will stay the same, what will change, and what marketing leaders can do to prepare for in the foreseeable future.

Get ready to learn everything you need to know about the future of the CMO role! https://bit.ly/3IUxESR