09/04/2025
Ever feel like juggling your agency’s social media is a full-time job on its own? I remember when I first tried automating our posts, I thought, “Great, more time for coffee breaks!” But honestly, those early AI-generated posts felt… off. Too stiff, too generic.
It wasn’t until I spent time teaching our AI tools our brand’s weird sense of humour and “always-here-to-help” vibe that things clicked.
Now, our scheduling app suggests the best times to post (who knew our followers loved 8 a.m. on Mondays?) and even drafts replies to comments, but every post still sounds like us.
Recently, we noticed a dip in engagement, so we tweaked our style guidelines for the AI and instantly saw more conversations popping up.
It’s wild how blending automation with real human creativity can make social so much easier, without losing the personal touch.
How are you all balancing automation with authenticity on your own pages? Have you found any tricks for keeping your brand voice alive while saving time?