SYVO

11/05/2021

400+ clients and 39 amazing team members later… Looking forward to seeing our European team in the Summer.

08/20/2021

Join SYVO in Chicago at the National Bridal Market! Grow your Bridal Shop in 2022 with Proven Strategies. Drive more qualified appointments today!

07/31/2021

Join the SYVO team at AmericasMart on Tuesday, August 3rd at 8:00 AM for a Masterclass on Driving Sales in the Modern Era.
Topics range from social media trends and insights (covering Instagram, TikTok, Pinterest, and more) to SEO and the foundations for an effective website. Breakfast and beverages provided!

02/24/2021

Zoom Webinar: https://bit.ly/37YOuir It's time for you to incorporate TikTok into your bridal store's strategy. Join us on Wednesday, February 24th, at 12:30 PM (EST) for an interactive webinar hosted by Beth from Beth Chapman Styling + Consulting, alongside Nayri from Wedding Fashion Expert, Mike from SYVO and Liz Cox from Twirl Lexington where we discuss the importance of TikTok's growing platform, and uncover tips for your store to succeed.

06/18/2020

Join us Tuesday June 23rd at 11am CST for our free virtual workshop.

This will be an interactive webinar! Join the hosts as they provide real-time feedback on participating bridal shop’s online presence.

We will also discuss:

The Importance of Mobile-Friendly Websites
Understanding Your Website’s Analytics
eCommerce: How, and What, to Sell Online for Bridal
SEO: How to rank higher on Google

04/28/2020

The new generation, Generation Z, has some quirks to them and it’s time for you to incorporate a medium that they are very comfortable with into your marketing/operational outreach.

The new generation of has arrived along with their own new set of tastes and preferences. You've probably noticed more of your brides openly discussing the other appointments they are going to and the data lines up with that. Using text messaging for bridal is a way to separate yourself from others.

04/21/2020

Many of our stores have started experimenting with gift cards and the results have been significant. Something as simple as a gift card can help secure you a significant amount of revenue over the coming months. If you can engage your customers and have them commit to a small purchase, such as a gift card, then you will have a much easier time getting their commitment in the future.

As we are finally seeing the light at the end of the tunnel, in that many states are starting to announce relaxed shelter-in-place orders, we have seen a new trend in online sales take place. Many of our stores are finding success in selling older discontinued sample dresses online, as the off-the-r...

04/17/2020

eCommerce can add significant value to your store and can be a great way to generate revenue when the shop is not open.

Prior to the COVID-19 pandemic, if anyone asked me about eCommerce and Bridal I would immediately respond with something like this: eCommerce and bridal is not effective because of two main factors: Return Policy, and The Experience. I consulted with many bridal shops and explained that selling brid...

04/14/2020

Many stores have adopted new ways to service new customers, including Virtual appointments and at-home try ons. The coronavirus has, and will continue to, change the way businesses interact with their clients. In order for your bridal shop to thrive in the coming era, you must adapt to the new normal.

The last several weeks can be described as challenging to say the least. In store appointments have come to a halt, and stores are spending their days communicating with their existing brides about wedding cancellations and postponements. Many stores have adopted new ways to service new customers, i...

03/26/2020

Step by step guide: Virtual appointments are a great way you can keep your customers engaged which significantly increases the likelihood they will purchase from you once COVID-19 is contained.

Back by popular demand, our team has put together a resource for you to use in setting up virtual appointments! Virtual Appointment: A type of appointment where brides, and their parties, join remotely to view and discuss gowns. Goal of a virtual appointment: Virtual appointments are a great way you...

02/15/2020

Very proud to be part of this amazing team, missing many wonderful team members in this photo.

02/13/2020

One of the most important things for bridal retailers to keep in mind, is that online presence is as important as the actual brick and mortar store. It is the age of Google and the internet, and people are no longer finding their store by cruising around town. Brides are using their phone to figure out where they are going to buy their wedding dress, plain and simple.

One of the most important things for bridal retailers to keep in mind, is that online presence is as important as the actual brick and mortar store. It is the age of Google and the internet, and people are no longer finding their store by cruising around town. Brides are using their phone to figure....