03/04/2022
The best part of any project here at Shelf is the people we work for and collaborate with. is one of the most insightful and well versed teams in marketing we’ve had the pleasure of working with these past few years. What makes s great client?
Clear communication and brief alignment. Without it there is no clear creative direction and goal planning. With it, the magical wandering path to a perfect idea happens!
Respecting workflow and scheduling requirements. Without this, a well planned 8 week project can become 4 months. With it, both client and creatives can focus on the fun stuff!
Bringing the personality. Without it, clients can’t understand why their vision isn’t being met and creatives can’t read the room to improve collaboration. With it, if everyone brings their happy intuition to every meeting — those little wisdoms start to unfold, leading to better copy and tighter concepts.
Getting to the perfect story and pack is a journey. And working with great clients makes it fun. As we say at Shelf — Have Fun.