Upright Social

Upright Social Discover content from brand hashtags or geo-locations. One click request usage rights, then simply download or export the images.

92% of the marketers were of the belief that most or all of the content they create fulfills the criteria of authenticit...
03/20/2019

92% of the marketers were of the belief that most or all of the content they create fulfills the criteria of authenticity. Whereas, a strong disagreement came in from the 51% consumers who said that less than half of brands create content which resonates as authentic.

Digital marketers need to take note what global consumers want. The authenticity and influence of user-generated content is unmatched, and UGC visuals are the most craved and created by consumers

"Evidently, social media communities are the cornerstone of many different brands, from fashion to food. As they leverag...
03/20/2019

"Evidently, social media communities are the cornerstone of many different brands, from fashion to food. As they leverage social media to level the playing field with large, traditional competitors, they're learning that if they make an effective, memorable product, the buyers — and the social media advocates — will follow."

Social media communities are the cornerstone of many different brands, from fashion to food. If they make an effective, memorable product, the buyers and the social media advocates will follow.

73% of consumers perceive ads to be highly exaggerated to convince the buyer to choose a particular product or service. ...
03/19/2019

73% of consumers perceive ads to be highly exaggerated to convince the buyer to choose a particular product or service.
On the flip side, UGC posts that are shared to social channels see a 28% higher engagement rate than standard brand posts.

With 50% of consumers saying that seeing user-generated content would increase their chances of buying products, it’s no surprise so……

So listen to the people, and get moving on featuring user-generated content in your social media strategy to fight the d...
03/19/2019

So listen to the people, and get moving on featuring user-generated content in your social media strategy to fight the decline in organic reach.

Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips. 

FB agrees, by focusing on creator tools, that the influencers of the future are the high quality content creators. This ...
08/06/2018

FB agrees, by focusing on creator tools, that the influencers of the future are the high quality content creators. This leads to a better experience in platforms and better ad experiences. It's authentic content -

The Internet has spurred a dramatic transformation in the way we share and consume content.

UGC as creative in ads is driving 4x more click-through to websites - but how do you legally use this fan content?
11/17/2017

UGC as creative in ads is driving 4x more click-through to websites - but how do you legally use this fan content?

You want to improve your ad performance. User-Generated Content (UGC) as creative in paid ads is out performing traditional creative.

Using FB Ads to drive website traffic? Check out our guide to Avoiding Ad Fatigue.
11/16/2017

Using FB Ads to drive website traffic? Check out our guide to Avoiding Ad Fatigue.

Your customers have seen your ad too much this week. We know it takes time to get new visuals, so Upright Social is here to streamline that process.

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