Email Industries

Email Industries Make sure you’re in the inbox, this holiday season 🎁 : https://www.emailindustries.com/email-deliverability-packages/

04/21/2026

Getting listed on a blocklist can feel overwhelming. The good news is that it is usually fixable.

In this video, deliverability expert Matthew Vernhout explains how to approach listings from Spamhaus and what actually matters when working toward resolution.

A few things to keep in mind:
• Not all blocklists work the same way
• Some listings clear automatically once the issue is fixed
• Others require direct action to resolve
• The most important step is focusing on the lists that actually impact your email performance

If you are dealing with a listing or just want to be prepared, this guide walks you through what to do next:

👉 https://www.emailindustries.com/email-deliverability/what-to-do-if-youre-on-the-spamhaus-blocklist/

03/31/2026

SPF mistakes are more common than you think… and they can quietly hurt your email deliverability.

In this video, Matt Vernhout walks through some of the biggest issues we see:

• Accidentally authorizing the wrong domains
• SPF records getting too large or outdated
• Using “+all” or “?all” (which basically allows anyone to send on your behalf)
• Setting up SPF when you don’t actually need it

One key takeaway: SPF isn’t something you “set and forget.” If it’s not maintained, it can become a real risk.

And in some cases, you may be better off focusing on DKIM instead.

Want to make sure your setup is solid?
Read more here:
https://www.emailindustries.com/email-deliverability/how-to-set-up-spf/

Let us know if you’ve ever run into SPF issues 👇

03/20/2026

SPF is one of the most important parts of email authentication and one of the easiest to get wrong.

In this video, Matthew Vernhout walks through what SPF actually does and how it works behind the scenes.

In simple terms, SPF tells mailbox providers which systems are allowed to send email on your behalf. That includes your ESP, CRM, or internal infrastructure.

A few quick takeaways:
• SPF checks the technical “envelope from” domain
• That domain is often different from the visible “from” address
• Your email platform may control where SPF needs to be set
• Subdomains can help keep everything organized

If you are sending email at any scale, this is worth understanding.

Watch the video and read the full breakdown here: https://www.emailindustries.com/email-deliverability/how-to-set-up-spf/

03/06/2026

What makes an email campaign actually work?

Matthew Vernhout breaks down a simple framework that has stood the test of time: the 5 T’s of Email Marketing.

Before sending any campaign, ask yourself:

Targeting – Are you sending to the right people?
Timing – Is this the right moment to reach them?
Testing – What evidence supports your decisions?
Tone – Does the message match your audience and context?
Tracking – How will you measure success?

When these five elements work together, email becomes more predictable, scalable, and deliverability-friendly.

Read the full post here:
https://www.emailindustries.com/email-marketing/why-the-5-ts-of-email-marketing-still-matter/

Which of the 5 T’s do you think email teams struggle with the most? 🤔

Earlier this year, the team at WithMe noticed something no sender wants to see: inbox placement slipping into the 70s an...
01/07/2026

Earlier this year, the team at WithMe noticed something no sender wants to see: inbox placement slipping into the 70s and engagement starting to dip.
Instead of waiting for things to get worse, they took action to protect their domain reputation and long-term email health.
So we rolled up our sleeves together 💪

In just a few weeks, WithMe was able to:�
✔️ Recover inbox placement from ~82% to 93%+ (now consistently holding 94–98%)�
✔️ Clear major blocklists and stabilize sender reputation�
✔️ Remove 35% of risky or inactive contacts to protect future performance�
✔️ Build a repeatable playbook for ongoing deliverability health
The best part? This wasn’t just a technical fix.
It changed how email is managed across marketing and customer success. More alignment, better list hygiene, and far fewer surprises.
Huge thanks to Shane Johns and the entire WithMe team for being thoughtful, proactive partners throughout the process.
👉 Read the full case study here:�https://www.emailindustries.com/case-study/withme-inc/

11/17/2025

🎯 Segmentation = Success!

In Ep. 5 of , Ozgur breaks down how meaningful, strategic segmentation can boost engagement and deliverability all season long. 💌✨

11/12/2025

🎄✨ The holidays are coming — is your email program ready to scale?
In Ep. 4, Ozgur Tekin, Senior Deliverability Consultant at Email Industries, shares why scaling matters and how to do it right to make the most of your busiest season. 💌📈

11/07/2025

🎙️ Ep. 3 is here!

When should you fix your email deliverability before the holiday rush 🎄💌?

Join Alex Cunningham from Email Industries as he breaks down the timelines.

11/04/2025

🎁 Ep. 2 is here!
This week, our own Larry Heslin breaks down how deliverability is determined — and how you can measure your own inbox performance.
📬 Drop your questions in the comments — we’ll be answering below!

11/03/2025

🎁 is here!
Ep. 1 - Delivery vs. Deliverability with Larry Heslin 👇
What’s the real difference - and why does it matter for your holiday campaigns? Larry breaks it down and get you started in the email journey.
Still need help? Link in our bio!

Address

Augusta, GA
30901

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17064261970

Website

Alerts

Be the first to know and let us send you an email when Email Industries posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category