09/23/2025
An Update on Whitley’s Custom Signs
Hello everyone,
I need to share some important news about the future of Whitley’s Custom Signs here in Auburn.
**The quick version:**
* The shop at "187 Palm Ave" is closing.
* I’ll be scaling back temporarily, but not shutting down.
* Target date to be running smoothly again: October 15th.
The longer version:
I’ll be moving the shop out of the Palm Ave location and into a home-based operation. Long term, I’d like to find a better location and build the business back With the experience Ive gained over the past 10 years as its owner. Til then, Im choosing to pull things back to a manageable home-based opporation while recreating a better foundation for the business. Everything Ive always done will continue without change.
This decision hasn’t come lightly. Walk-in traffic has dropped steadily over the last few years while material costs have climbed to two, three, even four times what they were — and sometimes aren’t even available. On the flip side, online, phone, and text orders have grown to make up about 80% of my business since COVID. That shift made it clear that I need to adapt to keep this business alive. To some - this may not be desireable. I apologize for that but I understand. I expect a certain amount of loss in that aspect but There are other places that can accomodate your needs if I cannot.
To be transparent: I’ve poured a lot of pride and energy into this shop since taking it over on January 1st, 2015, after Johnny’s passing. I went from employee to owner literally overnight. It was an honor to continue his legacy, but also an immense pressure that I didn’t fully anticipate. Over the years, that weight slowed the growth of the shop along with a few critical blows I endured in the first 3-4 years in business. Challenges that dimmed my optimism for a successful future. — a hard realization given how much of myself I’ve put into it.
Recently, I spoke at length with Johnny’s wife, Angie. She encouraged me to let go of the old shop and rebuild this business in a way that fits me. That conversation encouragemed me to refocus things, which I needed. This change isn’t just about surviving in a tough industry — it’s about reclaiming my creative energy and my overall health, so I can keep doing this work I love for years to come.
Whitley’s Custom Signs isn’t going Away. I’m still here to serve you, just in a way that’s more sustainable.
Thank you for supporting me through the ups and downs. It means more than I can say.
Sincerely,
Adam Whitley
[email protected]
530-885-9206