10/06/2026
Your audience should not have to play detective to figure out what you do. đ
Youâre showing up. Youâre posting. But can the person who needs your expertise recognize that youâre talking to THEM?
Tatiana brought this reminder to our conversation: know the problem you solve, whose problem it is, and the 3â5 topics youâll consistently talk about.
Those are your content pillars, the recurring topics that connect your message to the work you want to be known for.
Pull up your last five posts. Is that connection clear, or are people left guessing?
Posting is not positioning. Make the necessary adjustment so your brilliance is easier to recognize.
Save this before you plan your next batch. Watch my full conversation with Tatiana on The Shawanna Kennedy Experience: on YouTube.
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