Rhyme & Reason Design

07/27/2026

Coca-Cola has nostalgia, L.L. Bean has durability and Ford has that iconic blue oval. But nobody's been doing the legacy brand thing longer than Greek letter organizations (200+ years and counting!).

We’ve rounded up 10 fraternities & sororities that modernized their brand without losing those heritage characteristics.

Brand is everything. It's the first impression a prospective member gains before attending a recruitment event. It's what an alumna feels when she sees

07/02/2026

The R&R team is looking for an Account Executive to join our team of magnificent humans! If you're a skilled writer with an aptitude for project management and a penchant for communicating who enjoys building relationships, we'd love to meet you! Learn more about joining our team of clever creatives. ✨

Join a team of designers, thinkers and magnificent humans. R&R is hiring an account executive who loves timelines, to-do lists and team wins.

06/03/2026

When the team came to us with the idea of bringing delightfully unexpected pop-up moments to their Downtown we gleefully accepted the possibilities. From aptly naming the experience, Random Acts of Fun, to brainstorming the potential pop-up offerings and designing the playful brand expression, we’ve seen the tiny events turn into big impact occasions. In fact, word has it that these random acts have turned visitors into residents and strangers into friends, talk about a fun story to tell!

06/01/2026

Cheers to three terrific years with Rosie! 🎊 Whether she’s animating assets, designing delightful illustrations or sparking creative collaboration, she brings a little extra magic and leaves a lasting impression with every project.✨

05/29/2026

Click, click… woot! 📸 We partnered with to hit the streets (and the shops, and the City Centre) of to capture this seriously photogenic city. The result? Fresh new assets that showcases Brookhaven as bright, welcoming and full of life! Ready for your next photoshoot? Drop us a note and let's start planning!

05/28/2026

Five fabulous years with Lizzy! ✨ From crafting clever copy to building meaningful client connections, she brings creativity, charm and thoughtful strategy to every project. Here’s to all the brilliance she’s brought to R&R and all that’s still to come!

05/07/2026

Looking for an idyllic destination to stop, play and savor life’s little moments together? Might we suggest you Explore Calhoun-Gordon County? At the start of 2025, we had the opportunity to roll up our sleeves and help with their rebrand. During the process, we gained deep insight into their “why”, got to know their “who” and experienced much of their “what”. And everything we learned, we translated into a totally new brand expression. From a new name and logo to business system assets and giveaway-ready swag, we infused a little bit of our magic and a whole lot of their charm to create a suite of communication pieces that are embraced by residents and visitors alike. Check out the case study to learn more about Calhoun’s confetti-worthy results: https://rhymeandreasondesign.com/work/item/explore-calhoun-gordon-county/

05/04/2026

With the Fraternity Communications Association Annual Conference on the horizon and multiple conventions coming up this summer, we can’t help but look back on all the magic we’ve helped create for our Greek clients over the years! In 2024, we helped launch its new brand with an animated video. From storyboarding and music selection to intentional motion moments and thoughtful storytelling, we captured a sisterhood rooted in legacy and built for a bright new future. ✨

04/30/2026

Where beautiful designs and smart ideas flourish. 🌱 From strategy and brand development to design and rollout, we’ve partnered with magnificent clients to shape early concepts, refine big ideas and bring thoughtful, strategic creativity to life.

Check out our latest blog to read about our favorite projects and the collaboration, creativity and care that helped cultivate them.

The R&R team shares their favorite designs that have been blooming in 2026.

04/23/2026

The best ideas rarely happen alone. In Q1, The Connect Effect reminded our team that relationships and connections aren’t just values, they’re a practice. One that shows up in quick Slack messages, thoughtful client touchpoints and collaborative conversations. Check out our latest blog to see how the R&R team has been connecting!

At R&R, every new quarter is ushered in with a little sparkle and a whole lot of intention. We begin with a quarterly theme, which is used to drive