Brightsmith Creative

07/13/2022

Businesses are constantly trying to garner the attention of customers and clients, however, it is increasingly difficult. for several reasons:​​​​​​​​
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👁️ People are using multiple devices and screens​​​​​​​​
👁️ Everyone is multitasking​​​​​​​​
👁️ People often don't read - they skim information​​​​​​​​
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Despite these factors, your messaging can still make an impact.​​​​​​​​
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👁️ Visuals make a difference​​​​​​​​
👁️ Typography makes a difference​​​​​​​​
👁️ Messaging makes a difference​​​​​​​​
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Working with a creative communications studio could be the difference in making your messaging standout.​​​​​​​​
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04/05/2022

Check out the Appalachian Soul documentary project. Last year I was fortunate enough to work on the logo for this upcoming film.

The Black Appalachian is a documentary film that showcases the experiences and contributions of African-Americans in Appalachia.

07/17/2020

I had a great time catching up with my long-time friend Lisa Speer on her podcast as we discussed expanding your brand through email communications. You can listen to the podcast here, and be sure to follow Speerhead Solutions here on Facebook.

Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.” A few highlights we talk about are: How your brand foundation is important in your email marketing – this gets woven throughout our convers...

12/10/2019

Booking 2020 Business planning sessions now. Let's sit down and discuss your business, your goals and your strategy to get there.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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10/07/2019

My interview with Voyage Atlanta.

Today we’d like to introduce you to Kia Dolby. So, before we jump into specific questions, why don’t you give us some details about you and your story. I fell in love with design at an early age – maybe 4th or 5th grade. I wanted to be a fashion designer. At the time vibrant, […]

03/21/2019

I thought it would be fun to start something new for Spring. I will be answering the top questions I receive on branding, email marketing, and design. I would love to hear from you! What are your struggles, challenges, or things you would like to know? I will do my best to answer. Add your questions in the comments below or message me!

03/14/2019

I created these banners last year for the campaign event hosted by Chicago Public Education Fund. Each banner features principals in the Chicago-area schools.

02/25/2019

New free resource! After working with retail and e-commerce businesses over the last several years, I've documented the processes and tools I use to help them grow their online presence and sales.

My email marketing toolkit contains specific advice on getting started with email, defining your customer's needs, planning a promotional calendar and more.

It's especially for those who sell products online, but can be used by businesses of all kinds.

Here's the link to download. https://kiadolby.lpages.co/download-the-email-toolkit/