09/02/2026
Your team’s time is part of the value. And corporate partners already know how to price it.
Rachel Glassman of Miriam’s Kitchen offers a smart reminder for nonprofit teams building sponsorship proposals:
Don’t just talk about supplies or program outcomes. Show the full picture.
Break a sponsorship down clearly (what supports materials, covers staff time, and advances the broader mission), and you make it easier for companies to understand the real investment behind the work.
That transparency creates a stronger foundation for workplace giving, helping companies see how their support fits into a broader partnership strategy instead of a one-time transaction.
The result is a more equitable ask, a clearer value exchange, and a better path to long-term corporate relationships.
How does your team account for staff time and operational support in sponsorship proposals?